Yewser
Director, Product Marketing & Growth – Industrial SaaS
Location: U.S. (Hybrid / In-person)
Reports to: CEO
About the role
We’re a growing AI-driven SaaS company serving manufacturers. Our product helps industrial clients automatically transform regulatory and compliance evidence into ready-to-use certification packages. We’re scaling our marketing engine and need a leader to drive growth.
What you’ll do
- Own positioning, messaging, and go-to-market strategy across industrial verticals (e.g. instrumentation, systems & controls, power, water)
- Lead website strategy: industry pages, solution content, gated assets, clear conversion paths
- Create content & offers (guides, case studies, webinars) that drive demand
- Build the product-led growth funnel: trial to paid activation, in-app prompts, email nurturing
- Run partner marketing (labs, certifiers, distributors), co-branded campaigns, webinars
- Execute campaigns (LinkedIn, retargeting, ABM), track attribution, and manage dashboards
- Enable Sales with messaging, playbooks, objection handling, and content mapped to stages
What success looks like
- Marketing (and partners) drives 35-45% of new pipeline
- Lead → SQL ≥30%; SQL → Opportunity ≥50%; Opportunities → Closed ≥25%
- Grow trials (250–600/quarter) and convert ≥4-6% to paid
- Two gated offers + two webinars per quarter
- Consistent +30% QoQ growth in non-brand organic traffic
- Efficient CAC with payback ≤6 months
Who you are / Requirements
- 5–10+ years in B2B SaaS product marketing + demand gen
- Comfortable writing technical / regulated content (compliance, safety, certifications)
- Proven track record driving pipeline from content, webinars, campaigns
- Experience with PLG lifecycles (activation, metrics)
- Bonus: domain experience in industrial or manufacturing verticals
- Experience partnering with labs, distributor networks, or regulatory bodies is a plus
Perks & growth
- Competitive base + 30% bonus
- Equity, early leadership role
- Ability to build a marketing team (writers, partner leads, ops) over time