Nashville Public Radio
This role is for someone who builds brands in real estate, not a content editor, not an ads freelancer, and not a general VA. The strategist will own positioning, content direction, distribution, and the systems that grow a trusted brand capable of attracting investors, partners, and buyers.
The work centers on media architecture and brand authority , with capital‑raising experience listed as a strong advantage.
Who This Is Not
- Editors who only cut videos
- General marketers with no real estate experience
- Ads freelancers without brand strategy experience
- VAs who post content but cannot direct campaigns
- Creators who do not understand compliance or investor language
Candidate Profile
Only apply if most of the following apply:
Core Requirements
- Experience growing media brands for real estate operators, developers, investors, or investment firms
- Understanding of multifamily, private lending, wholesaling, syndications, or real estate acquisitions
- Able to translate complex real estate and financial operations into educational brand narratives
- Able to architect content engines, distribution systems, and growth frameworks (not just produce content)
- Understands basic SEC‑safe communication (no promises, no projections)
- Capable of leading messaging strategy across short‑form, long‑form, email, landing pages, and community
Preferred (Not Required, But Highly Valuable)
- Experience helping a brand raise $10M+ in capital through media or digital funnels
- Ability to create content and messaging that attracts accredited and private investors
- History of building investor education or compliance‑aware media
- Experience scaling a membership, education brand, real estate newsletter, or community
Core Responsibilities
Brand Positioning
- Position the founder as a trusted operator, not a generic content creator
- Build an authority framework that resonates with investors, partners, and sophisticated buyers
Media & Content Architecture
- Create messaging frameworks, scripts, narrative angles, and content systems
- Direct editors to produce media that matches strategic intent
- Develop content series that build trust, not hype
Distribution & Social Growth
- Execute platform‑specific strategies (LinkedIn, YouTube, IG, TikTok)
- Guide posting schedules, hooks, and audience segmentation
- Build pathways from content into community or investor education
Community & Ecosystem Growth
- Strengthen the Cashflow Collective as a core audience asset
- Design referral, partner, and affiliate systems around the brand
Compliance‑Friendly Messaging
- Keep communication educational and ethical
- Avoid implied returns, guarantees, or unlawful solicitation
Requirements
- Proven record building real estate brands
- Strategic leadership across content, copy, funnels, email, landing pages, and distribution
- Ability to lead editors, contractors, and internal media resources
- Ability to guide systems and direction rather than just execution
Compensation
$7,000–$10,000 / month , depending on experience and measurable brand growth.
The strategist is expected to materially impact brand authority, community growth, and investor opportunities over time.
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