US Company is hiring: Principal User Experience Designer in San Jose

US Company, San Jose, CA, US, 95199

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Principal User Experience Designer – AI Experiences

Are you looking to be part of a world‑class enterprise design team dedicated to crafting incredible user experiences? Would you like to drive impactful work that helps millions of people see and enjoy more of the world? Are you passionate about solving hard problems and creating order out of uncertainty?

At Expedia Group, our mission is to power global travel for everyone, everywhere. Within the Expedia Group, the Experience Design organization (XD) is our global, cross‑disciplinary team uniting user experience design, content design, and research to enable innovative, relevant, and cohesive experiences that serve the needs of all our travelers, partners, and agents.

We’re looking for a motivated Principal Designer – AI Experiences to help us envision and deliver delightful customer experiences. We work on a global scale for multiple brands, across devices and platforms, in a diverse and collaborative environment.

Team Description

We’re a multidisciplinary design team shaping the future of travel through human‑centered, AI‑powered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Group’s family of brands and platforms — with clarity, delight, and confidence.

Business Impact

This role drives measurable business impact by translating AI strategy into inspiring, customer‑centered experiences that increase engagement, conversion, and loyalty. Through visionary design and prototyping, it helps identify new revenue opportunities, streamline customer journeys, and improve operational efficiency. By defining the design standards for AI‑powered travel, this role advances both customer satisfaction and Expedia Group’s competitive differentiation.

In this role, you will:

Translate strategic vision into high‑impact visual stories and prototypes that clarify, align, and accelerate the future of AI‑driven travel experiences across Expedia Group.
Lead through making: use exceptional visual design and prototyping skills to rapidly explore, validate, and communicate ideas.
Push the boundaries of AI and next‑generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences.
Design for agentic and mixed‑initiative interactions, crafting clear mental models and user feedback mechanisms for uncertain or probabilistic systems.
Evolve Expedia’s design system to support AI‑native patterns, adaptive layouts, and intelligent interaction logic.
Integrate data‑informed design principles, ensuring that personalization, prediction, and automation are seamlessly expressed through the system.
Create visual frameworks that promote accessibility, consistency, and trust across all surfaces and contexts.
Evangelize the value of AI experience design within the organization—connecting creative ambition with practical outcomes.
Foster a culture of open critique, inclusion, and curiosity where design excellence and learning coexist.
Collaborate across disciplines to align on strategy, share insights, and collectively raise the quality bar for AI‑driven design.
Champion the traveler’s voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering.
Partner with research and data teams to understand behavioral patterns, context, and intent—translating insights into adaptive design strategies.
Embed responsible AI design principles that prioritize fairness, explainability, and user trust.
Exceptional visual and interaction design craft with fluency in prototyping tools and methods.
Deep expertise in AI, conversational, and agentic experience design—including multimodal and adaptive paradigms.
Strong foundation in data‑informed design, using metrics and behavioral signals to guide decisions.
Proven ability to lead through influence, mentorship, and cross‑functional collaboration.

Minimum Qualifications

8+ years of relevant professional experience
Bachelor’s degree in Human‑Computer Interaction, User Experience Design, Cognitive Science, or related design or technical field; or equivalent related professional experience
Demonstrated thought leadership and domain expertise in designing complex, AI‑driven systems and experiences.
Mastery in Visual Design and Prototyping—and strong proficiency in others including UX Design, System Design, and Motion Design.
Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data‑informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma.

The total cash range for this position in Austin is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $208,000.00 to $291,500.00. Employees in this role have the potential to increase their pay up to $333,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation Requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.

#J-18808-Ljbffr In Summary: Expedia Group brands power global travel for everyone, everywhere . We're looking for a motivated Principal Designer – AI Experiences to help us envision and deliver delightful customer experiences . This role drives measurable business impact by translating AI strategy into inspiring, customer‑centered experiences that increase engagement, conversion, and loyalty . En Español: Las marcas del Grupo Expedia impulsan los viajes globales para todos, en todas partes. Diseñamos tecnología de vanguardia para hacer que el viaje sea más suave y memorable, y creamos soluciones innovadoras para nuestros socios. Nuestra comunidad diversa, vibrante y acogedora es esencial para impulsar nuestro éxito. ¿Por qué unirse a nosotros? Para dar forma al futuro del viaje, la gente debe venir primero. Guiados por nuestros valores y acuerdos de liderazgo, fomentamos una cultura abierta donde todos pertenecen, se celebran las diferencias y sabemos que cuando uno de nosotras gana, todos ganamos. Proporcionamos un paquete completo de beneficios, incluidas ventajas emocionantes para viajar, generoso tiempo libre, licencia parental, un modelo de trabajo flexible (con algunas oficinas interesantes) y recursos de desarrollo profesional, todo esto para alimentar la pasión de nuestros empleados por viajar y garantizar un orden laboral bastante gratificante. Dentro del Grupo Expedia, la organización Experience Design (XD) es nuestro equipo global y interdisciplinario que une el diseño de experiencia del usuario, el diseños de contenidos e investigación para permitir experiencias innovadoras, relevantes y cohesivas que sirvan a las necesidades de todos nuestros viajeros, socios y agentes. Buscamos un diseñador principal motivado Experiencias AI para ayudarnos a visualizar y ofrecer experiencias agradables al cliente. Trabajamos en una escala mundial para múltiples marcas, a través de dispositivos y plataformas, en un entorno diverso y colaborativo. En este papel, usted: traducirá la visión estratégica en historias y prototipos visuales de alto impacto que aclaran, alineen y aceleren el futuro de las experiencias de viaje impulsadas por IA a través del Grupo Expedia. Dirigir mediante la creación: utilizar habilidades excepcionales de diseño visual y prototipado para explorar, validar y comunicar ideas rápidamente. Empujar los límites de AI e interfaces de próxima generación, imaginando nuevos paradigmas para experiencias conversacionales, multimodal y adaptivas. Diseñar interacciones agenciales y mixtas-iniciativas, elaborar modelos mentales claros y mecanismos de retroalimentación de usuarios para sistemas inciertos o probabilísticos. Desarrollar el sistema de diseños de Expedia® para apoyar patrones alineables, diseños adaptativos y lógica de comunicación. Integrar principios de inteligencia artificial (IA) y interconexión de datos, asegurándose de que la personalización, desarrollo inteligente y estructuras se expresan dentro de un entorno abierto de aprendizaje, creando una experiencia de conocimiento y comprensión con todo tipo de personalizaciones, desarrollando capacidades para crear una cultura de conectividad auditiva, mejorar la capacidad de interacción entre las personas y el mundo a través de la tecnología de la Inteligencia Artificialmente Aéctrica (AI). Colaborar con equipos de investigación y datos para comprender patrones conductuales, contexto e intenciones que traducen conocimientos en estrategias de diseño adaptativo. Incorporar principios responsables de diseños de IA que priorizan la equidad, explicabilidad y confianza del usuario. Artesanía excepcional del diseño visual e interacción con fluidez en herramientas y métodos de creación de prototipos. Experiencia profunda en el diseño de experiencias de inteligencia artificial, conversacionales y agentesincluyendo paradigmas multimodal y adaptivos. Fundamento sólido en diseño informado por datos, utilizando métricas y señales de comportamiento para orientar las decisiones. Capacidad probada para liderar a través de influencia, tutoría y colaboración interfuncional. Calificaciones mínimas 8+ años de experiencia profesional relevante Licenciatura en Interacción Humana-Computer, Diseño de Usuarios, Experiencia Cognitiva o un área relacionada al diseño o pensamiento; o una experiencia profesional equivalente Demonstró experiencia avanzada y experiencia técnica en diseñar sistemas complejos de prototipos y otras tecnologías, incluidos los modelos de diseña y diseño automático, pero no se limitan a $3,50000. Los empleados en este papel tienen el potencial de aumentar su salario hasta $387.000.00, que es la parte superior del rango, basado en un desempeño continuo, demostrado y sostenido. El rango total de efectivo para esta posición en Chicago es de $208.000.00 a $291.500.00. Expedia Group se enorgullece de ofrecer una amplia gama de beneficios para apoyar a los empleados y sus familias, incluido un período libre médico/dental/visión, tiempo libre remunerado y un Programa de Asistencia al Empleado. Para alimentar la pasión de cada empleado por viajar, ofrecemos un reembolso del bienestar y el viaje, descuentos de viaje y membresía de una Agencia Internacional de Viajes (IATAN). Vea nuestra lista completa de beneficios. Solicitudes de Alojamiento Si necesita asistencia con cualquier parte del proceso de solicitud o contratación debido a una discapacidad u otras condiciones físicas o mentales, comuníquese con nuestro Equipo de Acomodaciones de Reclutamiento a través de Solicitud de Accommodation. Estamos orgullosos de ser nombrados como el Mejor Lugar de Trabajo en las puertas de vidrio en 2024 y reconocidos por organizaciones galardonadas como Forbes®, TimeTM Inc., Disability®, y Expedia®. Expedia Group no extiende ofertas de trabajo a través del correo electrónico o cualquier otra herramienta de mensajería a personas con las que no hemos hecho contacto previo. Nuestro dominio de correo electrónico es @expediagroup.com. El sitio web oficial para encontrar y solicitar vacantes de empleo en el Grupo Expedia es careers. expediagroups.com/jobs. Expedia se compromete a crear un entorno laboral inclusivo con una fuerza laboral diversa. Todos los solicitantes calificados recibirán consideración por empleo sin importar la raza, color, religión, género, identidad u expresión de sexo, orientación sexual, origen nacional, genética, discapacidad, edad o estatus de veterano. Este empleador participa en E-Verify.