Paid Advertising Specialist / Media Buyer - Google, Meta & Bing Job at Joyce Win

Paid Advertising Specialist / Media Buyer – Google, Meta & Bing

Joyce Windows, Sunrooms & Baths

Cleveland, OH (Local Candidates Only)

Base pay range: $50,000 – $70,000 per year

• Manage, optimize, and scale paid advertising campaigns across:
  • Google Ads (Search, Display, Performance Max)
  • Meta Ads Manager (Facebook & Instagram)
  • Bing Ads
• Drive qualified inbound leads for home improvement and residential services.
• Monitor daily performance metrics including CPL, CPA, conversion rates, ROAS, and spend.
• Perform ongoing A/B testing of ads, creatives, audiences, and landing pages.
• Optimize budgets and bids to improve lead quality and volume.
• Track lead performance through HubSpot and/or Salesforce.
• Build and maintain reporting dashboards using Looker Studio.
• Use data and analytics to make fast, informed optimization decisions.
• Collaborate with internal marketing and leadership teams.

Required Qualifications

• 2+ years of hands‑on experience managing paid advertising campaigns.
• Strong experience with Google Ads, Meta Ads Manager, and Bing Ads.
• Proven background in B2C lead generation marketing.
• Experience with HubSpot and/or Salesforce CRM.
• Strong data analysis, reporting, and optimization skills.
• Ability to manage budgets and deliver measurable results.
• Experience in home services or residential home improvement is a plus.

What We're Looking For

• Performance‑focused, numbers‑driven marketer.
• Comfortable being accountable to KPIs and lead targets.
• Not interested in “branding only” or passive marketing.
• Self‑directed with strong attention to detail.
• Must be located in the Cleveland, OH area.

Benefits

• Competitive pay based on experience.
• Opportunity to manage meaningful ad spend.
• Long‑term role with a stable, growing company.
• Clear goals, expectations, and performance metrics.