CROSSMEDIA is hiring: Media Buyer, Integrated Investment in New York

This range is provided by CROSSMEDIA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$62,000.00/yr - $75,000.00/yr

Direct message the job poster from CROSSMEDIA

Crossmedia is a global media independent agency that operates under the principles of TRUST, REASON, and the pursuit of HAPPINESS. Founded in 2000, we are one of the largest minority‑owned full‑service media planning and buying agencies in the nation, with over 500 Crossmedians worldwide. We create innovative connections between brands and people across all channels and budgets while maintaining transparency, objectivity, and a value‑based culture. Our offices are located in New York, Philadelphia, London, Toronto, and Germany, and we serve clients such as U.S. Bank, Invesco, NASCAR, American Cancer Society, and many others.

YOUR ROLE

The Buyer, Integrated Media Investment oversees tactical planning, execution and reporting of campaigns. They use their knowledge of the media marketplace and various channels to brainstorm and propose new activations and vendors for media campaigns.

A successful Buyer is resourceful, organized, and energetic throughout the planning process. They are a strong communicator, comfortable in a fast‑paced industry, and capable of handling multiple projects simultaneously.

At Crossmedia, it’s more than just doing the job; it’s about doing things the right way and living our values of Trust, Reason, and the Pursuit of Happiness. Trust is about how you show up as a person – being dependable, respectful, and honest. Reason reflects the quality of your work and the thoughtfulness behind it. The Pursuit of Happiness is the environment you help create – one where people feel included, supported and inspired.

Key responsibilities of a Buyer include

Reliable, ethical & operations in the best interest of Crossmedia & clients

• Maintain a base‑level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video), Search, Social, TV, Radio, OOH, Print.
• Own vendor communications and develop relationships with clients.
• Manage the RFP process: develop partner consideration sets, create RFPs, and coordinate conversations & RFP development with partners.
• Collaborate on the buying of media, vendor contracts, and billing/invoicing for media campaigns.
• Lead knowledge of media buying tools to execute plans and buys – Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, Datorama, Tableau, etc.
• Apply principles of negotiation to secure discounts and added value.
• Serve as the first “gatekeeper” and reviewer for assistants’ work.
• Ensure smooth campaign launch & execution and communicate updates internally and externally.
• Deeply understand the digital media trafficking process.
• Perform weekly pacing and monitoring of campaign performance.

Focuses on a quality product, adhering to Crossmedia’s high standards

• Fully comprehend media strategy and tactical details.
• Support the Supervisor/Director in developing media approaches.
• Proactively encourage media and creative integration through cross‑agency presentations and timelines.
• Validate accuracy of data used for reporting.
• Develop media POVs for clients.
• Encourage thinking outside the box.
• Stay up to date with marketplace offerings and new opportunities.

Personal efforts generate satisfaction – clients, XM team, company

• Participate in training to enhance professional growth.
• Mentor Assistant Buyers; provide ongoing feedback and reviews to guide growth.
• Display a high level of personal dedication and motivation.
• Positively contribute to our culture.
• Troubleshoot team issues and concerns.
• Build esprit de corps through strong team communication.

REQUIREMENTS

• 1–2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and management.
• Experience with Digital (Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).
• Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau, and/or Datorama.
• Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
• Ability to mentor junior team members.

Salary range $62k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.

This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

CROSSMEDIA BENEFITS

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way.
• Open PTO policy and paid sabbaticals at significant milestone anniversaries.
• Healthcare and wellness options and agency‑wide physical & mental health support.
• 401(k) with company match, student loan relief program and financial counseling support.
• Generous paid parental leave policy.
• Life milestone recognition & support.
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development).
• Cell phone/tech reimbursement.
• Student loan payment plan.
• And burgers – lots and lots of burgers.

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority‑owned company, our commitment to an inclusive environment is embedded into agency practices at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring and internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.