Digital Marketing Analyst Job at Fisher Investments in Tampa

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Overview

As a Digital Marketing Analyst at Fisher Investments, you’re at the forefront of our global expansion, creating digital media campaigns that directly impact our growth. As an important player on our Global Digital Media Team, you’ll use your expertise in paid social, display, and native advertising to produce high‑quality leads for our global Salesforce platform.

As an analyst reporting to the Digital Media Team Lead, you’ll be data‑driven, analyzing and optimizing campaigns, and uncovering new strategic opportunities to reach our target audience and exceed campaign goals.

The Day‑to‑Day:

• Fuel global lead generation by managing and optimizing digital media campaigns within platforms such as Google, Facebook, LinkedIn, and more.
• Leverage first‑ and third‑party data to identify and reach target audiences.
• Analyze campaign performance, identify trends, and implement data‑backed strategies to maximize ROAS.
• Communicate campaign performance to leadership and team members.
• Collaborate with the Strategy and Planning Team and our in‑house creative agency to develop compelling ads and messaging.
• Continuously research industry trends and identify testing opportunities to boost campaign performance.
• Identify creative solutions at scale to meet client acquisition needs.
• Collaborate with vendor partners and leverage their expertise to maximize campaign performance.

Your Qualifications:

• 3+ years of digital marketing experience as a media buyer/planner, campaign analyst, or account manager (or similar background).
• Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager.
• Proficiency in Excel, including formulas and pivot tables.
• Experience using web analytics tools and optimizing campaigns based on performance (e.g., Google Analytics, Power BI).

Why Fisher Investments:

• 100% paid medical, dental, and vision premiums for you and qualifying dependents.
• 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO, plus 10 paid holidays.
• Family support programs, including 8‑week paid primary caregiver leave, $10,000 fertility, family‑forming, and hormonal health assistance, and backup child, adult, and elder care.
• In‑office role with potential hybrid work flexibility based on performance and eligibility.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER