Associate Director, Ad Product Marketing (Ad Tech) Job at Pandora in Chicago

Associate Director, Ad Product Marketing (Ad Tech)

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About SiriusXM and Pandora

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services. We deliver the most compelling subscription and ad‑supported audio experience for listeners in the car, at home, and on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love.

How You’ll Make An Impact

The Associate Director, Ad Product Marketing is a key member of the Revenue Organization, translating ad‑technology initiatives into market‑facing narratives. You will work closely with Product and Product Ops teams on market needs, positioning, and end‑to‑end commercialization, creating best‑in‑class narratives and enablement materials.

What You’ll Do

• Strategic Leadership & Influence: Shape the long‑term go‑to‑market and product positioning strategies for ad‑tech offerings, aligning with senior leadership and driving key business outcomes.
• Cross‑Functional Executive Partnership: Partner with senior stakeholders across Product, Sales, Revenue, Analytics, Legal, and Operations to integrate planning and execution.
• Business Performance & Metrics Ownership: Own and report on performance metrics, ecosystem trends, competitive insights, and ROI assessments for advertising products.
• Thought Leadership & External Representation: Represent SiriusXM’s ad‑tech strategy at industry events, key client presentations, and executive forums.
• High‑Impact Initiative Oversight: Lead cross‑organisational programs (e.g., new product launches, commercial frameworks, revenue optimization), managing milestones, stakeholder alignment, and risk mitigation.
• Sales Enablement: Create and maintain best‑in‑class sales enablement materials (one‑pagers, pitch decks, FAQs) to help internal teams articulate complex technology offerings.
• Industry Thought Leadership: Develop thought‑leadership content, identify trends, and support PR and industry events.
• Stay Ahead of the Curve: Monitor digital advertising and martech ecosystem trends (AI, privacy regulations, programmatic advancements, measurement shifts) to inform product positioning.
• Utility Player: Pitch in across strategic projects, special initiatives, and major product moments.

What You’ll Need

• 8+ years of experience in media, advertising, or publisher space with product marketing expertise.
• BA/BA in Marketing, Business, or equivalent relevant experience.
• Deep understanding of ad‑tech and aptitude for technical concepts and data.
• Ability to apply analytics and market research to inform product requirements and packaging.
• Strong public speaking and presentation skills; experienced presenting to high‑profile clients and senior leadership.
• Willingness to take initiative and follow through on projects.
• Interpersonal skills to work with staff at all levels.
• Excellent written and verbal communication skills.
• Ability to work in a highly cross‑functional environment.
• Experience with automation and/or AI tools such as ChatGPT, Gemini, etc.
• Legal right to work in the U.S.

Equal Opportunity Statement

SiriusXM is an equal‑opportunity employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other protected characteristic. We carefully consider a wide range of factors when determining compensation.

Compensation

Base salary range: $135,000 – $170,000, depending on skills, qualifications, and experience. This role may be eligible for discretionary short‑term and long‑term incentives.

Requirements May Be Modified or Waived

The requirements and duties described above may be modified or waived by the Company at its discretion without notice.