W3Global is hiring: Digital Paid Media Specialist (Google & META Ads) in Linden

Digital Paid Media Specialist (Google & META Ads)

We are seeking a highly skilled Digital Paid Media Specialist to join our team and drive performance across Google and META advertising channels. This role is ideal for someone who is data-driven, results-oriented, and experienced in building, managing, and optimizing paid media campaigns that convert.

Key Responsibilities

• Plan, build, and optimize paid advertising campaigns across Google Ads (Search, Shopping, Display, Performance Max) and META Ads Manager (Facebook + Instagram).
• Conduct ongoing keyword and audience research to refine targeting and improve campaign performance.
• Monitor daily campaign performance and adjust bids, budgets, and targeting to maximize ROI.
• Develop A/B tests across creative, copy, and landing pages to drive continuous improvement.
• Analyze performance data and prepare insightful weekly and monthly reporting.
• Stay updated on platform best practices, algorithm changes, and new ad formats.
• Collaborate with marketing, creative, and e-commerce teams to align campaigns with brand goals.
• Maintain strong quality control across all ads, ensuring accurate tracking, UTM tagging, and pixel integration.
• Support growth initiatives through experimentation, trend analysis, and competitive research.

Qualifications

• 5+ years of hands‑on experience managing Google and META paid campaigns.
• Strong understanding of performance marketing KPIs.
• Proficiency with Google Ads, META Ads Manager, Google Analytics, Shopify and tracking pixels.
• Experience with e‑commerce and/or lead‑generation funnels is a plus.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Comfortable working in a hybrid environment (2‑3 days/week in our office).

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Design

Industries

Staffing and Recruiting