Senior Technical Business Analyst - Advertising Job at Lee Enterprises Inc in Da

Lee Enterprises, Inc. is seeking a motivated and detail-oriented Sr Technical Business Analyst to join our team and drive the delivery of high-impact advertising solutions. The Sr Technical Business Analyst will serve as the primary liaison between stakeholders, Product Management, and the development team, ensuring the product backlog is well-defined, prioritized, and aligned with business objectives. You'll play a critical role in translating requirements into actionable user stories and ensuring the team delivers maximum value in each sprint.

Key Responsibilities

• Demonstrated expertise in Agile frameworks with a clear understanding of the Sr Technical Business Analyst responsibilities within cross-functional teams.
• Own and manage the product backlog, ensuring it reflects business priorities and is always ready for development.
• Translate advertising business needs and operational requirements into user stories, functional specifications, and acceptance criteria.
• Work closely with the Scrum Master and development team to plan and deliver sprint work.
• Ensure the team has a two-sprint-ready backlog and is aligned with the product roadmap.
• Participate in and contribute to all Agile ceremonies including sprint planning, daily standups, reviews, and retrospectives.
• Act as the day-to-day point of contact for developers and designers regarding product direction and decisions.
• Provide regular status updates and communicate progress, risks, and blockers to stakeholders.
• Use tools such as Jira, Confluence, Excel, and PowerPoint to manage workflow and documentation.

Qualifications

• 5+ years of experience as a Product Owner, Business Analyst, or similar role.
• Strong understanding of Agile/Scrum methodology and working with cross-functional teams.