Account Executive, Automotive Retail Advertising Agency Job at Affinitiv in Tamp

Account Executive, Automotive Retail Advertising Agency

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Affinitiv is the largest provider of end‑to‑end, data‑driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go‑to experts in the industry. We work with over 6,500 dealerships and every major manufacturer in the country and are well‑versed in OEM standards and the intricacies of a dealership or group’s local business.

Position Summary

The Account Executive (AE) is the liaison between the client and Affinitiv Advertising and ensures that the client’s goals and needs are being met and performance metrics are delivered each month. They are responsible for delivering optimal brand presence across all advertising channels, traditional and digital (Cable, Radio, Broadcast, Digital TV including YouTube True View campaign performance, Social Media Marketing, Outdoor Billboard, Direct Mail, Email Conquest campaigns). They develop and maintain strong relationships with our clients, providing insights and strategies that positively impact their business.

Position Responsibilities

• Ability to open jobs utilizing our internal job submission portal.
• Work with Traffic Manager for all production jobs.
• Oversee client and co‑op/compliance approvals.
• Keep constant records of client and co‑op/compliance approvals.
• Strong understanding of how co‑op/compliance programs work.
• Make creative changes at the direction of the client and/or Account Executive.
• Proofread ads prior to submitting to the client and final vendor.
• Maintain and manage accurate monthly budgets for multiple client accounts.
• Complete insertion orders.
• Interact with clients, multiple departments, and team members.
• Handle Direct mail, TV production, Radio production, Print ads, Point of Purchase Materials, Traffic, Microsites, Landing Pages, Web Banners, Website maintenance.
• Execute the monthly planning creative at discretion or under direction of the Senior Account Executive if on the account.
• Coordinate event logistics, media outreach activities, databases, mailings, press packets, training kits, or other materials.
• Create and manage accurate monthly budgets for multiple client accounts.
• Reconcile each individual account for monthly billing.
• Track the status of each client’s job(s) in the Creative Department and verify on‑time completion.
• Communicate with each client daily to discuss current and upcoming projects.
• Provide input on creative strategy and initiate new jobs for the client.
• Review and present concepts/layouts/copy to the client for approval.
• Communicate client feedback to the Account Coordinator or the Creative Department.
• Direct the work of assigned Account Coordinators.
• Travel to the client when needed.
• Manage pitches and presentations to the client.
• Develop the SPEC planning outlines for each individual dealer at discretion or under direction of the Senior Account Executive if on the account.
• Ensure quality and accuracy of monthly SPEC books for the client, following Affinitiv Advertising format.
• Write conference reports within 24 hours of the monthly client meeting, following Affinitiv Advertising format.
• Maintain Affinitiv Advertising standards in all communication, internal documents, external documents and present the company positively 100 % of the time.
• Complete team 90 day and annual reviews in a timely manner for any Jr. Account Executives / Account Coordinators on the team.
• Provide constant feedback to the team based on performance.

Position Requirements

• 3+ years of experience in an agency setting or equivalent work.
• Experience in the Auto industry is preferred but not required.
• Experience and knowledge of Google Analytics.
• Experience with client support.
• Detail‑oriented and self‑motivated.
• Capable of thriving in a fast‑paced, deadline‑driven environment.
• Ability to maintain composure and function well under pressure.
• Take initiative and be organized.
• Proficient with the Microsoft suite and Google properties.
• Able to take direction well while juggling multiple clients and campaigns simultaneously.
• Persistence when encountering obstacles to keep projects moving to completion.
• Consistently show respect for colleagues at all levels to contribute to a positive work environment.
• Consistently demonstrate ability to enter problem‑solving mode whenever challenges arise.

Work From Here

Affinitiv provides a flexible Work From Here program that allows remote work while maintaining an in‑person collaborative environment where needed. Leaders can hold virtual or in‑person meetings to collaborate and cultivate relationships.

Benefits

Affinitiv offers a comprehensive benefits package that includes medical, dental, vision, 401(k) effective day 1 and generous PTO for enjoying time with family and friends.

EEO Statement

At Affinitiv, we celebrate diversity, equality, and an inclusive environment. All employment decisions are based on qualifications, competence, merit, and business needs. Affinitiv is committed to a work environment free of discrimination and harassment of any type, irrespective of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Advertising, Marketing, and Strategy/Planning
• Industries: Software Development, Marketing Services, and Advertising Services

Inferred Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Disability insurance

Location

Tampa, FL

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