Senior Social Media Advertising Strategist (Remote US) - Future Opening Job at A
Abe, Milwaukee, WI, United States, 53244
Senior Social Media Advertising Strategist (Remote US)
Join our specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta, and more to reach, engage, and convert target audiences. If you're ready to be part of something bold and transformational, this is the role for you.
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Provide fractional support for internal marketing in support of a boutique agency within Directive
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross‑sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
Qualifications
- 4+ years experience working at a performance/digital marketing agency, supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of LinkedIn platform ad units (conversation ads, document ads, CTV, etc.)
- Proficiency in tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
- Ability to delegate to junior team members
- Strong understanding of Paid principles: keyword research, ad copywriting, bid management, campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other platforms
- Experience with audience segmentation by tier, job title, etc.
- Proven success with mid‑market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Competitive, curious, problem‑solver
- Customer‑obsessed, organized, and able to manage multiple projects simultaneously
- Travel to visit clients approximately once per year, as needed
What Success Looks Like
- Encapsulate core values in all interactions
- Effectively manage ~5 mid‑tier and enterprise accounts
- Meet and exceed department KPIs (client growth, NSMs, satisfaction scores)
- Build client trust and relationships that create consistent renewals
- Cross‑sell services aligned with client goals
- Communicate results clearly to client executives
- Make exceptional strategic decisions for accounts
Benefits
- Base salary $85,000‑$95,000 USD (based in the United States)
- Medical, dental, vision, disability, and life insurance coverage
- Employer‑paid plan for you, 50% contribution for dependents
- Access to certified therapists, Headspace membership, physical therapy, fertility support, virtual workouts, One Medical membership
- Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave
- Traditional and Roth 401(k) with 3% company match
- Annual bonus based on tenure, scaling over time
Work Environment Requirements
Remote‑first company; work from anywhere in the US. Virtual collaboration via Zoom and Slack. Requires reliable internet, laptop, and professional background. Must remain stationary for extended periods, interpret communications, and have current work authorization if outside the US.
Additional Information
At Abe, we prioritize People First. We foster a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you need accommodations, contact careers@directiveconsulting.com.