Editor, Audience Insights & Strategy, CNN Job at CNN in Atlanta

Editor, Audience Insights & Strategy, CNN

About the role

Join our team focused on evolving and sharpening CNN’s digital product while centering our audience in journalism. As an audience‑first strategist, you will turn data into actionable insights, shape editorial and content strategies, and help build scalable workflows and products that amplify insight visibility, impact, and accessibility across the organization.

Key responsibilities

• Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights, and anomalies.
• Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies.
• Present findings to internal stakeholders through written reports and visually compelling presentations.
• Contribute to the development of scalable workflows and repeatable processes for insights generation and delivery.
• Support the development of playbooks for repeatable coverage strategies.
• Measure and communicate the impact of insights‑driven initiatives, editorial decisions, and newsroom experiments.
• Work with newsroom staff to understand audience insights, tools, and strategies.
• Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors.
• Collaborate with partners in audience, product, analytics, and editorial to bring audience‑first thinking and data‑backed insights into content, product, and platform strategies.

Your qualifications & experience

• 3‑5+ years of experience in digital media, audience development, content strategy, or audience insights roles.
• Proven success embedding audience insights into decision‑making within complex editorial or media organizations.
• Ability to synthesize complex data points into clear narratives and prescriptive recommendations.
• Experience collaborating across editorial, product, and analytics teams.
• Familiarity with newsroom dynamics and editorial decision‑making processes.
• Fluency in analytics platforms (Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets.
• Experience using Google Trends to understand and research audience behavior.
• Editorial sensibility and strategic perspective, balancing brand mission and audience behavior.
• Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders.

How We Get Things Done

Our guiding principles shape our work culture. They are outlined at www.wbd.com/guiding-principles/.

Championing Inclusion

Warner Bros. Discovery is an equal‑opportunity employer committed to a workforce that reflects a wide array of perspectives. We consider qualified candidates on the basis of merit, without regard to any protected category. If you require accommodations during the application process, please visit our accessibility page.

Compensation

Base pay: $77,696.00 – $144,292.00 per year. Total compensation includes potential bonuses, incentive plans, and benefits such as health insurance, retirement savings, paid holidays, sick leave, and vacation.