CNN is hiring: Editor, Audience Insights & Strategy, CNN in New York

Editor, Audience Insights & Strategy, CNN

We are seeking an Editor, Audience Insights & Strategy to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play a key role in advancing our audience‑first approach by turning data into actionable insights, shaping editorial and content strategies, and contributing to workflows and products that scale the visibility, impact and accessibility of insights in the organization. The team works in deep partnership with CNN's data and audience teams to ensure that audience insights are robust, accurate and flow into every part of the business—from newsroom decisions to long‑term product and platform strategies.

Key Responsibilities

• Analyze performance data across CNN's digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies
• Develop clear, actionable insights and prescriptive recommendations to grow CNN's audience through editorial strategies
• Present findings to internal stakeholders through written reports and visually compelling presentations
• Contribute to the development of scalable workflows and repeatable processes for insights generation and delivery
• Support the development of playbooks for repeatable coverage strategies
• Measure and communicate the impact of insights-driven initiatives, editorial decisions and newsroom experiments
• Work with newsroom staff to understand audience insights, tools and strategies
• Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors
• Collaborate with partners in audience, product, analytics and editorial to bring audience‑first thinking and data‑backed insights into our content, product and platform strategies

Qualifications & Experience

• 3‑5+ years of experience in digital media, audience development, content strategy, or audience insights roles
• Proven success working within complex editorial or media organizations to embed audience insights into decision‑making
• Ability to synthesize complex data points into clear narratives and prescriptive recommendations
• Experience collaborating across editorial, product and analytics teams
• Familiarity with newsroom dynamics and editorial decision‑making processes
• Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets
• Experience using Google Trends to understand and research audience behavior
• Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior
• Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Broadcast Media Production and Distribution

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

Compensation

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Pay Range: $77,696.00 – $144,292.00 salary per year. Other rewards may include annual bonuses, short‑and‑long‑term incentives, and program‑specific awards. Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.