Content Strategist Job at Tractorbeam in Dallas

Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact. We are a full-service agency helping companies navigate change. Everything we do is rooted in our passion for meaningful work, experiences, and possibilities. Our multidisciplinary team spans four core capabilities: strategy, design, digital products, and digital marketing.

We’re looking for a Content Strategist who thrives in client-facing environments—someone who can shape content experiences and confidently guide clients through our digital workflow.

This role sits at the intersection of content strategy, writing/editing, client communication, project flow management, and cross-disciplinary collaboration. You’ll collaborate closely with our internal teams to support projects from scoping through launch, working closely with strategy, UX/UI, product management, and development teams to ensure content and client expectations stay aligned throughout the entire lifecycle.

What You’ll Do

• Lead content audits for new and existing digital projects
• Page-level analysis, content mapping, information hierarchy, structural recommendations
• Identify content gaps, redundancies, and opportunities to improve SEO, clarity, and UX
• Translate strategic goals into actionable content guidelines, messaging frameworks, and page-by-page recommendations
• Create (or oversee creation of) high-quality content deliverables, including web and application copy (UX copy, landing pages, product/service descriptions, CTAs), content migration plans and governance documents, and blog outlines and articles.
• Collaborate with the SEO team to ensure content works holistically with IA, metadata, and structured data
• Provide content direction to designers and developers to ensure final experiences match content strategy
• Maintain and push a high standard for tone, clarity, brand alignment, narrative quality, and user experience
• Other content and copywriting/editing support as needed from the Tractorbeam team

Client Strategy & Communications

• Proposal drafting, editing, and consolidation
• Serve as the primary communications lead for select client accounts.
• Lead check-ins and guide clients through strategic and technical topics with confidence and clarity.
• Support functional requirements review, content brief development, and scoping conversations as needed
• Partner with internal teams to manage handoffs, support project management workflows, ensure accuracy, and align deliverables with client goals.
• Manage content-related scopes, feedback cycles, and expectation-setting.
• Support QA cycles and content reviews to ensure everything that launches meets Tractorbeam’s standards.

What Success Looks Like in This Role

• Deliverables are brand-aligned, strategically structured, accurate, and delivered on time.
• Clients feel supported, informed, and confident at every stage.
• Internal teams receive clear, actionable documentation and feedback.
• Pages launch with correct content, strong UX flows, and minimal rework
• You help strengthen Tractorbeam’s overall content discipline through templates, frameworks, and processes
• Your work helps provide velocity for strategy, design, and development phases

What You Bring

• 7-10 years of experience in content strategy, UX writing, digital copywriting and client services, or account/project management
• Strong understanding of website content architecture, UX patterns, and digital brand storytellingweak
• Experience running content audits, creating content plans, and writing user-centered copy
• Exceptional communication skills—clear, concise, organized, and proactive
• Experience guiding or managing clients, ideally within an agency environment
• Ability to synthesize complex information and present it in simple, actionable ways
• Comfort working with Figma, CMS platforms (WordPress, Shopify, Webflow, etc.), and standard project tools (Wrike, Harvest, etc.)
• A collaborative mindset—you enjoy working with designers, strategists, PMs, and developers

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Writing/Editing, Strategy/Planning, and Customer Service

Industries

• Advertising Services