SalaryGuide
Content Marketing Manager Job at SalaryGuide in Town of Florida
SalaryGuide, Town of Florida, NY, United States
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Base pay range
$90,000.00/yr - $120,000.00/yr
Location
Miami, FL
Responsibilities
- Create compelling content across all stages of the buyer journey—from top‑of‑funnel education to bottom‑of‑funnel decision support
- Produce high‑impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights
- Partner with demand‑gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows
- Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences
- Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth
- Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI‑driven formats
- Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution
- Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities
Requirements
- 4‑6 years of content marketing experience in a B2B software environment, experience with cyber security, developer tools, and infrastructure a plus
- Proven experience creating high‑quality demand generation content with a strong ability to translate technical concepts for multiple personas
- Comfort working hands‑on with AI tools for content generation and process acceleration
- Creative with a passion for storytelling
- Excellent writing, editing, and structural organization skills
- Experience partnering with demand‑gen to map content to the funnel and drive measurable impact
- Ability to manage multiple projects, deadlines, and cross‑functional stakeholders
- SEO, keyword strategy, and content performance analytics experience
Preferred
- Experience building and managing content hubs, resource centers, or interactive content experiences that drive self‑service education and engagement
- Familiarity with authentication, authorization, identity management, or API security concepts through previous work in adjacent technical domains
- Background in developer marketing or experience creating technical documentation, tutorials, or developer‑focused educational content
- Proficiency with marketing automation platforms and experience building sophisticated nurture programs with dynamic content
- Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
- Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
- Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection
- Voluntary life insurance options to provide additional financial protection for you and your loved ones
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses
- 401(k) plan with company match to help you save for retirement
- Generous paid time off (PTO) plus paid company holidays to support work‑life balance
- Employee Assistance Program (EAP) offering confidential counseling and support services
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Marketing Services