Content Strategy Manager Job at OpenTable in New York

Content Strategy Manager at OpenTable

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), serves restaurants, bars, wineries, and other venues worldwide, helping them attract guests, manage capacity, improve operations, and maximize revenue. Every employee at OpenTable has a tangible impact on how we build products, tell stories, and support our partners. We foster a welcoming, inclusive environment with benefits, flexibility, and support to thrive.

Overview

OpenTable is seeking a seasoned content leader to shape the future of how our brand shows up across the U.S. market. You’re a visionary storyteller, a strategic thinker, and a builder—developing content programs that engage millions, elevate brand perception, and drive measurable business impact. You’ll lead content for B2C audiences across brand campaigns, social, email, CRM, community, and more (excluding product content). You will translate insights into compelling narratives and ensure every message feels distinctly OpenTable.

What You’ll Do

• Define and lead OpenTable’s U.S. content strategy, setting the vision and roadmap that ladder up to brand building and performance marketing outcomes.
• Lead naming, messaging frameworks, and narrative development, bringing clarity, coherence, and structure to how we communicate.
• Inspire, mentor, and grow content capabilities, raising the level of craft across teams and contributors.
• Own and elevate our brand voice, ensuring clarity, cohesion, and consistency across all marketing channels and touchpoints.
• Write and execute high-quality marketing copy across channels, including email, push, social and paid media, balancing day-to-day execution with longer-term content development.
• Partner closely with Growth Marketing (paid, lifecycle, social, SEO) to bring integrated campaigns, seasonal moments, and launches to life.
• Collaborate with PR, Product Marketing, Partnerships, and Product Design to create cohesive storytelling across surfaces and strengthen cross-functional alignment.
• Use data and insights to guide decisions—refining content performance, strengthening engagement, and enhancing audience resonance.
• Identify opportunities to modernize and optimize our content mix, exploring new channels, formats, and partnership opportunities.
• Leverage AI fluently—from ideation and workflow efficiency to content iteration and personalization—to scale impact and unlock new creative possibilities.

What You Bring To The Table

• 5+ years of content strategy or content marketing experience within consumer-focused organizations; leadership experience is a plus.
• A track record of building and executing content programs that drive both brand impact and performance results.
• Exceptional verbal, written, and presentation skills—with a clear, concise, and collaborative communication style.
• Strong operational instincts, with the ability to prioritize, move quickly, and maintain quality under pressure.
• Experience partnering across Growth, Product Marketing, Partnerships, UX, and Research to deliver holistic storytelling.
• Data-driven decision-making, grounded in audience insights and analytics.
• Proficiency with AI tools and techniques, and an understanding of how to apply them responsibly to content development and optimization.
• Proficiency with workflow tools such as Monday.com or AirTable to collaborate with cross-functional teams.
• Passion for food, hospitality, technology, and culture, with curiosity for what’s emerging next.

Benefits And Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Annual company-wide week off a year
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Free lunch 5 days per week
• Beautiful office in the Empire State Building with building amenities

There are a variety of factors that go into determining a salary range, including external market benchmark data, geographic location, and years of experience. The range for this United States located role is $115,000 - $150,000 USD. This role is eligible to be considered for an annual bonus. We offer a competitive base salary and benefits including health benefits, flexible spending accounts, retirement benefits, life insurance, and various paid time off and leave options. This is a full-time role.

Work Environment & Inclusion

OpenTable fosters a global and dynamic work environment with scheduling that accommodates a global workforce operating across multiple time zones. Some responsibilities may require communication outside standard hours to collaborate with international colleagues and partners. We are committed to inclusion and providing accommodations during the application or interview process; please reach out to your recruiter to request any accommodations.

EEO Statement: We’re committed to creating a workplace where everyone belongs and can thrive.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.