Brand & Creative Director Job at Nuts.com in Jersey City

Company Overview

Nuts.com is a self-funded, profitable, rapidly growing multi‑channel DTC specialty food and wellness company with over 550 people on our team. We are changing the landscape of snacking on nuts, dried fruit, chocolate and more! Founded in Newark, New Jersey during the Great Depression, we have proudly sourced the highest quality foods and treated our customers like family for 96 years.

The role

Nuts.com is seeking a Brand and Creative Director to lead the creative and strategic vision that drives growth, loyalty, and storytelling across all touchpoints. This leader will oversee our customer‑centric brand strategy, creative direction, and the performance‑driven creative assets that fuel our advertising engine. Report to the Chief Strategy & Sales Officer and shape how Nuts.com shows up in the world – from upper‑funnel brand campaigns to data‑driven ad creative that powers our digital channels.

Responsibilities

• Develop and execute a unified brand strategy that aligns with company goals, customer insights, and market trends.
• Lead brand positioning, architecture, and messaging frameworks to ensure consistency across all customer touchpoints.
• Partner cross‑functionally to embed brand thinking across marketing, product innovation/merchandising, e‑commerce, retail, B2B, and customer experience.
• Translate brand values into compelling campaigns and narratives that deepen customer connection and drive business growth around a clear value proposition.
• Oversee all creative development, from campaign concepts to day‑to‑day content, ensuring a cohesive and inspiring brand identity.
• Collaborate with the Creative Manager (Art & Copy) and design team to produce assets for digital, social, video, and packaging.
• Provide art direction and storytelling guidance that elevates creative quality while maintaining alignment with brand voice and tone.
• Partner with internal stakeholders and external agencies (when needed) to deliver on‑time, on‑brief creative work that meets performance and brand goals.
• Build and lead a nimble "creative studio" function that operates on speed, experimentation, and data‑driven iteration.
• Establish creative testing frameworks that incorporate rapid concepting, A/B testing, and insights application.
• Oversee end‑to‑end creative production for paid channels (Meta, TikTok, Google, YouTube, Display), ensuring output volume and quality.
• Oversee TV creative, email & retention assets, and partner with Creative Performance Strategist and Growth Marketing teams to review results, identify winning themes, and scale what performs.
• Manage external freelance talent and production partners to expand creative capacity as needed.
• Collaborate closely with Growth, Product, CX, Operations, and E‑commerce teams to ensure brand and creative strategies support broader business priorities.
• Partner with the Chief Strategy & Sales Officer to translate strategic goals into creative initiatives that drive measurable impact.
• Ensure creative alignment across DTC, Retail, B2B, and Amazon channels for a consistent customer experience.
• Drive and leverage consumer insights, testing data, and competitive analysis to inform creative and brand strategies.
• Identify cultural and category trends to keep the brand fresh, relevant, and differentiated.
• Drive new product storytelling and go‑to‑market creative strategies in partnership with product and merchandising teams.
• Define KPIs and dashboards for creative and brand performance, and use data‑driven insights to continually refine messaging, creative direction, and channel mix.
• Foster a test‑and‑learn culture that rewards curiosity, agility, and smart risk‑taking.
• Lead, mentor, and inspire a cross‑functional creative team, fostering collaboration, accountability, and growth.
• Provide clear direction, feedback, and development opportunities to elevate creative craft and strategic thinking.
• Champion a culture of innovation, inclusion, and continuous improvement.

What you'll bring

• 10+ years of experience in brand and creative leadership, ideally within DTC, CPG, or digitally native consumer brands.
• Analytical and data‑oriented with a deep understanding of both brand storytelling and performance creative optimization.
• Proven track record of developing and scaling creative that drives measurable results across Meta, TikTok, Google, and emerging platforms.
• Experience leading multidisciplinary creative teams and collaborating cross‑functionally.
• Exceptional communication, presentation, planning, and leadership skills.
• Strong understanding of creative production, design systems, and digital marketing principles.
• A balance of creative intuition and analytical rigor – able to connect art with performance data.

What we offer

• A high‑growth and rewarding role in a foundationally strong and rapidly evolving business.
• Annual Salary Range: $180,000 – $200,000 plus annual bonus.
• Excellent benefits including a 401(k) match.
• Paid maternity, adoption, and paternity leave.
• All the Nuts.com snacks you want plus a 40% employee discount.
• Hybrid work environment in our beautiful and state‑of‑the‑art office in Jersey City.

EEO Statement

Nuts.com is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, immigration status, age, sex or gender (including pregnancy), gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Applicants with disabilities who require assistance or accommodation during the application or interview process should reach out to us at people@nuts.com.