Designer – Creative Labs (NYC) Job at SharkNinja in New York

Designer – Creative Labs (NYC) at SharkNinja

SharkNinja is a global product design and technology company that delivers 5‑star‑rated lifestyle solutions. Powered by the Shark and Ninja brands, the company brings disruptive innovation to market, expanding into new categories and achieving significant growth.

About Creative Labs

Creative Labs is the in‑house creative engine where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive business.

Role Overview

We are seeking a Designer with deep AI fluency—a creative who blends conceptual thinking, exceptional design craft, and advanced use of AI tools to accelerate, elevate, and expand what’s possible. The role is hands‑on, fast‑moving, and collaborative.

Key Responsibilities

• Partner with Art and Copy teams to develop concepts grounded in insight, product truth, and bold creative thinking.
• Use AI tools (Midjourney, Firefly, Runway, Sora, etc.) to explore visual territories, generate references, and expand creative possibilities.
• Contribute sketches, moodboards, storyboards, pitch decks, and prototypes that push creative further.
• Produce world‑class visual design across campaigns, digital content, social, packaging, retail, and product storytelling.
• Apply advanced skills in layout, typography, composition, and color with precision and taste.
• Transform AI‑generated outputs into fully refined, production‑ready creative.
• Build and refine visual assets using AI image generation, video/motion tools, and iterative prompting.
• Collaborate with motion partners to bring static designs to life using AI‑assisted animation and visual development tools.
• Develop repeatable AI workflows and help the broader team adopt emerging tools, techniques, and best practices.
• Bring energy and momentum to creative discussions—helping elevate ideas in real time.
• Work cross‑functionally with Product, Marketing, and Engineering teams to translate complex features into compelling visual stories.
• Embrace feedback and iterate quickly, sharpening work at every round.
• Contribute to a culture that celebrates craft, exploration, innovation, and curiosity.

Qualifications & Skills

• 3–6 years of design experience in an agency, in‑house creative studio, or consumer brand environment.
• Portfolio demonstrating exceptional design craft and conceptual thinking, including work created or shaped with advanced AI tools.
• AI expertise is a must: fluency with image generation, prompt crafting, AI‑assisted motion tools, rapid prototyping, and emerging creative technologies.
• Strong proficiency in Adobe Creative Suite; familiarity with Figma, 3D tools, and generative pipelines.
• Insight into digital, social, and modern content formats—and how AI can accelerate them.
• Ability to manage multiple fast‑paced projects with high attention to detail.
• Excellent communication skills; ability to articulate design rationale with clarity and confidence.
• A growth mindset and relentless curiosity about new tools, new formats, new possibilities.

Our Culture

At SharkNinja, we don’t just raise the bar—we obliterate it. Our outrageously extraordinary mindset drives us to take risks, tackle the impossible, and deliver work that reshapes categories. If you are a maker, an experimenter, an AI‑native creative, and a natural spark plug, you’ll thrive here.

What We Offer

Competitive health plans, PTO, retirement programs, ESPP, wellness initiatives, product discounts, and access to creative learning experiences led by industry innovators.

Salary and Other Compensation

Pay Range: $61,700—$112,900 USD. The annual salary range is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Our Commitment to Diversity, Equity, and Inclusion: Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice. For candidates based in China, please refer to this Candidate Privacy Notice. For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

EEO Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.