Edelman is hiring: Director, Creator Marketing in New York

Director, Creator Marketing

Join Edelman as a senior leader, driving strategy and execution for creator‑led integrated campaigns. You will own client relationships, guide cross‑functional teams, and mentor staff.

Key Responsibilities

• Serve as a senior leader across creator‑led workstreams, owning client relationships, driving strategy, and ensuring flawless execution
• Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent
• Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance
• Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound
• Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid‑level team members
• Ensure proper measurement planning and contribute to recap storytelling that shows campaign impact and ROI
• Support new business and organic growth opportunities by identifying ways creator work can extend across clients
• Mentor and manage team members, fostering development, setting goals, and guiding project prioritization
• Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency

Basic Qualifications

• 8+ years of experience in creator marketing, influencer partnerships, talent representation, social content, or related digital marketing field
• 5+ years of experience working directly with creators, agents, and/or talent managers across verticals and tiers
• Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content)
• Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights
• Experience managing or mentoring junior and mid‑level staff
• Excellent written and verbal communication skills—including professional client communication and internal collaboration
• Demonstrated success working across matrixed teams and managing complex workflows with multiple stakeholders
• Bachelor’s degree in marketing, communications, media, or related field (or equivalent work experience)
• Experience using creator discovery, contracting, and reporting tools (e.g., CreatorIQ, Captiv8)
• Ability to distill platform trends and translate them into actionable recommendations
• Confident presenter with strong presence in client conversations and internal settings
• Passionate about the creator economy, digital culture, and how pop culture shapes brand relevance

Preferred Qualifications

• Direct experience leading creator campaigns within integrated earned, paid, and owned teams
• Comfort managing both large‑scale and nimble creator programs across sectors or brand categories
• Understanding of how creator content can be leveraged across paid media (boosting, whitelisting, etc.) in collaboration with paid teams

Compensation & Benefits

$80,000 – $120,000 per year. Additional rewards may include annual bonuses, paid time off, and region‑specific benefits. Other benefits include medical and dental insurance, vision, 401(k), life insurance, disability insurance, paid time off, travel assistance, and wellness programming.

Equal Opportunity

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.