Senior Creator — VeeFriends Cards Job at VeeFriends LLC in New York

VeeFriends is a next-generation character IP company built at the intersection of collectibles, kidult culture, entertainment, and community. Inspired by the world-building ethos of Pokémon, Hello Kitty, Marvel, and other beloved franchises—VeeFriends is rapidly expanding its physical collectibles & consumer product ecosystem across trading cards, comics, apparel, mystery products, and more.

About the Role

We’re looking for a Senior Creator to help build VeeFriends Cards into a culturally relevant, collector-led brand.

This role sits at the intersection of:

• collectible card culture
• social-first storytelling
• brand world-building

You understand how cards become symbols, not just products. You know how to make people care about pulls, rarity, moments, and lore — and how to package that into content that performs on social.

This is not a marketing role. This is a hands-on creator role for someone who can concept, shoot, edit, and polish content that feels native, exciting, and authentic to collectors.

Core Responsibilities

1. Social-First Video Creation

• Create high-performing short-form video content for platforms like Instagram, TikTok, and YouTube Shorts.
• motion graphics overlays
• captions, pacing, and hooks
• Understand how to stop scroll, build tension, and deliver payoff in under 60 seconds

2. Collector-Led Brand Storytelling

• Translate VeeFriends Cards into a recognizable visual and narrative language
• Create content that highlights:
• rarity
• pulls
• character moments and lore
• Know when to educate, when to hype, and when to let the card speak for itself

3. Creative Direction & Concepting

• Pitch original content ideas rooted in:
• card culture
• drops, pulls, and moments
• community and collector behavior
• Help evolve recurring formats and series (not just one-offs)
• Maintain consistency across content while still pushing creative edges

4. Design & Visual Craft

• Possess a working design skillset :
• layout
• typography
• basic motion graphics
• Create or refine thumbnails, overlays, and social assets when needed
• Work comfortably across tools like Premiere, After Effects, CapCut, Photoshop, Illustrator (or equivalents)

5. Brand Stewardship

• Deep understanding of VeeFriends tone, values, and visual identity
• Ensure all content feels on-brand, intentional, and collectible-grade
• Collaborate closely with social strategists, designers, and producers

What We’re Looking For

• 5+ years creating social-first content, ideally in:
• collectibles
• trading cards
• streetwear
• gaming
• sports culture
• Strong editing instincts and pacing — you know what works because you’ve shipped
• Comfortable on camera or directing content that feels human and authentic
• Strong taste. You can explain why something works or doesn’t
• Understands internet culture and collector culture
• Self-starter with high ownership and follow-through

Bonus (Not Required, But Valuable)

• Background in trading cards, collectibles, or resale culture
• Experience building repeatable social series
• Familiarity with live pulls, breaks, or card community dynamics
• Basic analytics literacy (knowing what signals matter)

What Success Looks Like

• VeeFriends Cards content feels collectible-first, not ad-first
• Viewers understand why the cards matter, not just that they exist
• Social channels feel alive, intentional, and culturally plugged in

Fans recognize the style and voice of VeeFriends Cards content instantly

The pay range for this role is:

60,000 - 80,000 USD per year (VeeFriends LIC Office)