SalaryGuide is hiring: Content Creator & Marketing Specialist in Sarasota

Responsibilities

• Visual Content: Photography and video capture of climbing, fitness, and community activities within the gym.
• Content Creation: Developing engaging content for all platforms, utilizing both independent creativity and AI assistance tools.
• Social Media Management: Creating, scheduling, and publishing regular posts across all social media channels to foster community and drive engagement.
• Digital Advertising: Managing and executing social media advertising campaigns, demographically targeted ads, and geofencing initiatives.
• Email Marketing: Designing and deploying regular email blasts to promote news, events, and specials.
• Design: Creating eye-catching print media designs (flyers, posters) and digital assets (screen displays).
• Event Promotion: Planning and executing external and in-gym promotion of events using screens, flyers, and digital channels.
• SEO/SEM: Implementing strategies to improve search engine optimization and online visibility.
• Collaboration: Working closely with our management team on content and display needs.

Requirements

• Proven experience in photography and videography, preferably in a dynamic environment
• Strong portfolio showcasing social media content creation and management
• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) for print and digital assets
• Knowledge of social media advertising platforms and basic SEO principles
• Excellent written and verbal communication skills
• A proactive, self-starter attitude with an ability to manage multiple projects

Preferred

• An interest in climbing, fitness, and wellness is a major plus!

Benefits

• Complimentary Membership to Goat House Climbing
• Discounts in our gear store and coffee shop
• Full-time employees receive various other benefits