Sr. Manager, Influencer Marketing Job at Ovative Group in Minneapolis

**About the Role:**The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. The Senior Manager of Influencer will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand.This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.**Responsibilities of the Role:*** Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing* Develop campaign and long-term Influencer strategy for current Ovative clients* Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities* Provide one-to-one, strategic campaign planning and negotiate contracts with influencers* Educate influencers on brand and expectations of content and campaigns* Document, analyze, and provide meaningful insights on campaign performance* Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset* Inform on influencer trends and partnership opportunities* Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business* Manage and coach team members**Qualifications and Skills Required:*** Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators* 6-8 years in an Influencer Marketing role developing and executing strategy and campaigns* 6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy* Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers* Proven track record of developing and implementing influencer campaigns* Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics* Experience analyzing influencer-specific metrics* Knowledge of Google Analytics a plusAt Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.Benefits of Working at Ovative Group:We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.**Compensation and Insurance:** We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.401k match program Top-notch health insurance options, inclusive of same sex partnersFamily formation benefits including reimbursement options for fertility, pregnancy, and parenting needs #J-18808-Ljbffr