Gaming Influencer Growth Manager - TikTok LIVE Job at TikTok in Los Angeles

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Responsibilities

Influencer Portfolio Management

• Manage and grow a portfolio of gaming creators, including high‑touch support, growth planning, and LIVE‑specific optimization.
• Serve as a strategic partner to creators, agents, team managers, and orgs to unlock content, monetization, and LIVE adoption opportunities.
• Navigate escalations, account health, feature adoption, and platform trust with top gaming creators.

Publisher Activation Support

• Work closely with Campaign, Content, and Product teams to execute publisher‑side campaigns, ensuring alignment across creator, content, and feature strategy.
• Support creator participation by monitoring performance, growth impact, and campaign execution quality.
• Help surface key learnings to inform future co‑branded initiatives and activation models.

Growth Program Delivery

• Own end‑to‑end execution of creator growth programs, from cohort selection through onboarding, performance tracking, and measurable results.
• Run creator sprints, seasonal pushes, and reward/incentive systems aligned to gaming‑IP cycles and LIVE goals.

Performance Insights & Reporting

• Partner with Content, Data Science, and Product to analyze creator performance, uncover blockers, and translate findings into clear next steps.
• Create program‑level reporting for leadership, highlighting impact across talent tiers and games.

Trend Monitoring & Program Iteration

• Monitor creator behavior, platform trends, and competitive benchmarks.
• Contribute ideas and insights to improve growth playbooks and campaign strategy.

Minimum Qualifications

• 1+ years in gaming creator management, esports operations, influencer marketing, or publisher partnerships.
• Proven track record managing top creators or talent with high visibility and complex needs.
• Strong understanding of gaming culture, game economies, and seasonal content cycles.
• Demonstrated ability to execute fast‑moving programs with measurable outcomes.
• Strong analytical skills; ability to synthesize dashboards and creator metrics.
• Highly cross‑functional, effective communicator, strong project ownership.
• Familiarity with LIVE ecosystems, monetization loops, or streaming platforms.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

Compensation: $83,600 – $192,534 annually (base salary range, varies by qualification and location). Additional bonuses, incentives, and restricted stock units may apply.
Benefits: Medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days; 17 days Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.