Copywriter Brand Journalist Job at KWSM: a digital marketing agency in Aliso Vie

Company Description

KWSM is a full‑service digital marketing agency made up of brand journalists, putting a story‑first emphasis on our marketing approach. We specialize in digital marketing strategy, website development & SEO, content creation, PR & influencer marketing, and digital advertising. Clients hire us to create integrated digital marketing strategies that generate leads or sales. Half our clients are B2B and half are B2C. We have offices in Orange County, CA; San Diego, CA; Atlanta, GA; and Las Vegas, NV.

Job Description

We’re looking for an organized, proactive brand journalist with a passion for storytelling to join our team. Do you love to create engaging blog, website, social media, PR and newsletter content, and understand how that content contributes to a larger marketing plan and resonates across different platforms? Are you empathetic, detail‑oriented, excited to get to know our clients, and able to pivot the voice and tone of your copy as needed? In this role you will work on a variety of writing assignments and interface with different types of clients. You’ll craft compelling copy for various channels, potentially including social media graphics, reels, and videos developed by our team. You’ll need to be self‑sufficient, and able to prioritize tasks and meet deadlines. At KWSM, you will be part of a driven, hard‑working team while enjoying the balance of a hybrid schedule and every other Friday off. We take career development seriously and love to train & promote leaders.

Responsibilities

• Maintain a strong understanding of how different media platforms work and how to tailor copy for maximum impact on each.
• Research industry news and trends to inform content strategy and identify compelling story angles for written materials.
• Conduct interviews with diverse sources to gather information and compelling quotes for use in content.
• Write engaging copy and captions for various visual content formats like social media graphics and videos.
• Produce high‑quality written content for multiple platforms (e.g., news articles, blog posts, scripts) optimized for SEO best practices.
• Collaborate on sourcing or conceptualizing photos and videos that enhance written content and social media posts.
• Review and potentially provide feedback on video/audio content to ensure messaging is clear and aligns with project goals.

Qualifications

You must have a journalism or English degree, or equivalent work experience. Proficiency with WordPress, MailChimp (or similar), and major social media channels is required. Experience writing for various digital formats and collaborating on multimedia projects is a plus.

Benefits

KWSM operates on a 9/80 work schedule, providing every other Friday off. We work a hybrid schedule—3 days in the office and 2 days at home. Benefits include health insurance, 401(k), paid vacation, 11 paid holidays a year, and many opportunities for internal promotion, mentoring, professional development, and leadership.

Application Process

• Resume
• Examples of your writing work, including social media, web copy, and blog posts
• Complete the survey as part of the application process: https://go.apply.ci/p/qSin8A75WY

Compensation

Salary range: $60K – $70K. Full‑time and part‑time positions available.