Dow Jones is hiring: Marketing Associate, Live Journalism Events in New York

Marketing Associate, Live Journalism Events

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About the Team

The Dow Jones events marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

About the Role

The Marketing Associate, Live Journalism Events will join the marketing team that delivers world-class events and membership propositions at Dow Jones and The Wall Street Journal. In this Associate position, you will play a pivotal role in supporting the team by generating awareness, interest, and demand for event leads and ticket sales, contributing to the future new business growth of the group. You will report to the Senior Marketing Manager, Live Journalism Events and work in our midtown Manhattan office 3 days each week.

YOU WILL

• Execute a multi‑channel campaign plan to drive event leads and event ticket sales, including email, digital media, social, print media, direct mail, partnerships, etc.
• Work closely with the audience team on data briefs to fuel your marketing campaigns.
• Collaborate with the product and brand marketing teams on hand‑off of creative assets and work with the internal design team to continue to innovate/evolve based on response.
• Take ownership of updates to the various marketing websites, ensuring that all marketing websites are up to date with key proposition and event details.
• Identify and work with key marketing partners, including industry associations, membership organizations, media organizations, etc.
• Provide on‑site support at key events.
• Handle purchase orders, invoices and cost management administration in relation to marketing campaigns.
• Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre‑determined KPIs/metrics.
• Share top line numbers weekly with the management team.
• Measure and manage campaign costs, efficiencies and drive ROI.
• Analyze and identify actions to drive improved performance.
• Produce monthly reports, with optimization and recommendations, for the management team.
• Produce post‑event reporting.

YOU HAVE

• Willingness to work in our NYC (midtown) office 3 days every week.
• 1–2 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent.
• Experience with the test‑learn‑measure approach.
• Ability to analyze results and situations, get to solutions and make recommendations quickly.
• Analytical skills and a data‑driven mindset, coupled with a passion for creativity and forward‑thinking flair.
• Bachelor's degree or equivalent experience preferred.
• Understanding of subscription/membership models, with experience in direct marketing preferred.
• Experience taking responsibility for initiatives and exhibiting a positive “can‑do” attitude at all times.
• Ability to embrace and drive change in a high‑pace environment.
• Excellent written and verbal communication, along with strong interpersonal skills.
• A keen customer‑facing demeanor.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn More About All Our US Benefits.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Pay Range: $55,000 - $65,000

Union status: Union role

Business Area: Dow Jones - Marketing

Job Category: Marketing & Product Management