Media Director Job at Attention Arc in New York
Attention Arc, New York, NY, United States, 10261
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WHAT YOU’LL DO
Tracking & Monitoring
- Lead measurement strategy across your portfolio, ensuring tagging, reporting, and data flows accurately reflect client KPIs.
- Guide teams in diagnosing performance trends, identifying risks early, and resolving complex issues with clarity and confidence.
- Strengthen the quality of reporting and insights, ensuring outputs are concise, narrative-driven, and strategically relevant.
- Uphold analytic rigor across teams, modeling best practices in Excel, Tableau, SQL, Python, and data storytelling.
- Ensure operational consistency and excellence by setting clear expectations and maintaining disciplined workflows.
Development & Implementation
- Architect programmatic strategies that translate client goals into actionable, platform-specific plans across display, mobile, video, OTT, CTV, and audio.
- Lead programmatic components of RFPs, POVs, and new business efforts, bringing sharp audience thinking and platform innovation.
- Provide high-level oversight of campaign structure, taxonomy, QA, pacing, and optimization frameworks.
- Partner with DSPs to evaluate new capabilities, guide pilot opportunities, and integrate innovation into client roadmaps.
- Establish and evolve best practices that improve efficiency, quality, and cross-team collaboration.
Analytics & Insights
- Lead client-facing conversations by transforming complex data into clear insights and forward-looking recommendations.
- Ensure dashboards and reporting tools are designed for clarity, actionability, and strategic alignment.
- Shape budget strategies based on performance patterns, audience behavior, and predictive insights.
- Champion thoughtful experimentation by designing structured test-and-learn plans that deliver meaningful learning.
- Connect platform insights to broader marketing and business outcomes, identifying cross-channel opportunities for growth.
Professional Skills, Leadership & Team Development
- Serve as a senior strategic partner to planning, account, analytics, and creative teams — ensuring work is cohesive, intentional, and integrated.
- Build trust-based client relationships through honest communication, clear guidance, and strategic perspective.
- Lead and mentor supervisors and emerging leaders with empathy, accountability, and a focus on craft development.
- Foster a culture of shared ownership, curiosity, and collaboration through consistent modeling of The Arc Code.
- Support staffing, resourcing, operational improvements, and capability building across the team and discipline.
- Represent Programmatic in agency-level initiatives and strategic planning efforts.
WHAT YOU’LL BRING
- Extensive programmatic expertise – 7+ years across major DSPs with the ability to guide strategy at both the client and portfolio level.
- Strategic clarity – a talent for distilling complexity into direction that is simple, actionable, and tied to outcomes.
- Analytical depth – advanced skills in Excel, Tableau, Python, SQL, or similar tools, paired with a curious mindset that turns data into insight and insight into action.
- Leadership grounded in care and accountability – you coach with empathy, set clear expectations, and create an environment where teams feel supported and empowered.
- Operational excellence – the discipline to manage multiple workflows, build efficient processes, and ensure consistent quality across the team.
- Client partnership rooted in Truth With Heart – you communicate with honesty and empathy, navigate challenges with steadiness, and build trust through reliability.
- A collaborative, no-ego approach – aligned with No Sidelines, you share information freely and strengthen cross-team partnership.
- Future-focused thinking – you anticipate needs, identify opportunities, and help both clients and teams move forward with intention.
- A mindset of curiosity and innovation – staying ahead of industry shifts and helping shape how Attention Arc evolves its programmatic practice.
WHO YOU ARE
You are a strategic leader who brings vision, structure, and clarity to programmatic strategy and operations. You bridge high-level thinking with pragmatic execution and guide teams toward excellence. You are a trusted advisor, a disciplined operator, and a mentor — someone who strengthens both the work and the people behind it.
- All In: You take full ownership of programmatic strategies and client relationships, operating with conviction, consistency, and a deep sense of responsibility.
- No Sidelines: You unify planning, analytics, activation, and account partners to cultivate an environment where collaboration drives better thinking and better work.
- Move With Curiosity: You explore new ideas, challenge assumptions, and use data to illuminate possibilities and inspire smarter decisions.
- Truth With Heart: You deliver clear, honest communication — guiding teams through ambiguity, navigating challenges with steadiness, and supporting talent growth with empathy.
Location
This is a hybrid role requiring three in-office days per week. We are considering candidates who could be based out of New York City, Irvington, NY, or Durham, NC.
Salary Range
Estimated range: $130,000 – $150,000. Compensation packages vary by level and experience.
Right to Work in the US
You must be authorized to work in the US. We are not sponsoring work authorization.
Seniority level: Director.
Employment type: Full-time.
Job function: Advertising. Industries: Advertising Services.
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Inferred Benefits
Medical insurance, Vision insurance, 401(k).