Media Planner & Buyer Job at Ammunition, LLC in Atlanta
Ammunition, LLC, Atlanta, GA, United States, 30383
Ammunition Media Planner & Buyer Atlanta, GA·Full time Apply for Media Planner & Buyer
The Media Planner & Buyer will be responsible for developing, executing, and optimizing media plans that align with client goals. This role requires a solid understanding of digital media channels, strong analytical skills, and the ability to manage media buys efficiently. The ideal candidate will have experience in planning and buying media across multiple digital platforms and be able to deliver results in a fast-paced environment.
About Ammunition
Ammunition is a full-funnel advertising agency headquartered in Atlanta, GA, known for building brands that move markets. From strategic planning and Emmy-winning creative to media, CRM, and digital transformation, Ammunition delivers high-performance marketing for brands with complex paths to purchase. The agency is privately held and a proud member of Worldwide Partners, Inc., and the American Association of Advertising Agencies (4A’s).
Description
RESPONSIBILITIES:
Media Planning:
- Develop media plans that align with client objectives and target the right audiences across digital channels including programmatic, social, search, display, and video.
- Conduct audience research and leverage data insights to inform media strategies.
- Work closely with creative, account, and analytics teams to ensure media plans are integrated and support overall campaign goals.
Media Buying:
- Execute media buys across various digital platforms, ensuring placements are optimized for performance and within budget.
- Negotiate rates, placements, and terms with media vendors to secure the best value for clients.
- Maintain strong relationships with media vendors to ensure smooth campaign execution.
Campaign Management:
- Monitor media campaigns in real-time, making adjustments as necessary to improve performance and meet client KPIs.
- Analyze campaign data and generate insights to optimize current and future media strategies.
- Provide regular updates on campaign performance, including detailed reports and recommendations.
Budget Management:
- Manage and track media budgets across all assigned accounts, ensuring efficient allocation of spend to maximize ROI.
- Assist in financial planning and forecasting related to media buys and campaign execution.
- Ensure all media spend is accurately documented and reported.
Client Communication:
- Collaborate with account management teams to present media plans, campaign performance, and optimization recommendations to clients.
- Address client inquiries and provide strategic media insights to support their business goals.
- Maintain clear and proactive communication with clients regarding campaign progress and any adjustments needed.
- Work closely with other media planners and buyers, sharing insights and best practices to improve team performance.
- Collaborate with creative, analytics, and account teams to deliver cohesive and effective campaigns.
- Participate in team meetings, providing input on media strategies and contributing to overall team success.
- Stay updated on industry trends, emerging platforms, and best practices in digital media.
- Experiment with new media channels, formats, and technologies to enhance campaign performance.
- Share learnings and innovative ideas with the team to help drive agency growth.
QUALIFICATIONS:
- You have a Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- You have 3+ years of experience in digital media planning and buying.
- You have strong analytical skills with the ability to interpret data and optimize campaigns.
- You have experience with media planning tools, DSPs, and analytics platforms.
- You have strong negotiation skills and experience managing media vendor relationships.
- You are able to manage budgets effectively and deliver campaigns within budget and deadlines.
- You have excellent communication skills, with the ability to present information clearly and confidently.
- You are detail-oriented and highly organized, with the ability to manage multiple tasks simultaneously.
- You are able to work both independently and as part of a team in a fast-paced environment.