Firefli is hiring: Social Media Specialist in Roanoke

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As a Social Media Specialist, you will execute and optimize social media campaigns across platforms. This role involves creating content, managing day-to-day social media activities, and monitoring performance to ensure alignment with clients’ goals. You are passionate about social media and have a keen eye for detail in both content creation and analytics.

Note: We’re based in Roanoke, Virginia. This role is hybrid, but if you’re an exceptional candidate who works fully remote, we’d still love to hear from you.

Responsibilities

• Develop and implement social media strategies and content calendars that speak to B2B audiences and support each client’s goals.
• Create, schedule, and proof engaging platform-specific content that drives engagement and interaction.
• Monitor and manage social media accounts daily, responding promptly and appropriately to comments, messages, and mentions.
• Track social media performance metrics and prepare regular reports to inform ongoing strategies.
• Collaborate with the team to concept content that aligns with brand guidelines and campaign goals.
• Produce branded graphics and visual assets for social campaigns, ensuring consistency across platforms.
• Stay updated on social media trends, tools, and best practices, and suggest improvements.
• Assist in executing social media advertising campaigns under the guidance of senior team members.

Skills

• Strong understanding of major social media platforms and their respective best practices.
• Excellent communication and writing skills, with the ability to create compelling and platform-specific content.
• Proficiency in developing on-brand visual assets that support content goals and improve post performance, using tools like Adobe Creative Suite.
• Familiarity with social media management tools like StoryChief, Hootsuite, or Sprout Social.
• Experience with social media analytics and the ability to extract insights from data.
• Ability to work collaboratively in a team and adapt to feedback for continuous improvement.

Requirements

• 1-4 years of experience in social media management or a related field.
• Strong portfolio showcasing your social media work.
• Strong ability to manage multiple projects, meet deadlines, and adapt to shifting priorities in a fast-paced agency environment.
• Authorized to work in the U.S.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Design Services