Makeready is hiring: Social Media Coordinator in Charleston

Social Media Coordinator

Makeready is seeking a curious and self‑starter to support and execute social media strategies across our portfolio of hotels, restaurants, and bars. Reporting to the Social Media Manager, the Coordinator collaborates with field marketing teams, property leaders, and external partners to authentically bring each brand’s story to life online.

Responsibilities

• Support the Social Media Manager in executing social media strategies for assigned properties.
• Assist in developing monthly content calendars and source photography, video, and brand moments.
• Draft social post copy aligned with each property’s brand identity.
• Schedule and publish content across platforms (Instagram, Facebook, TikTok, etc.) using planning tools.
• Engage with online communities by monitoring comments, messages, tags, and mentions, responding in a timely manner.
• Identify and elevate content trends, local events, and opportunities to enhance performance.
• Maintain brand consistency across all social assets, including proper tagging and hashtags.
• Monitor and report on post‑performance and engagement analytics, providing insights.
• Assist with influencer and content creator communications as directed.
• Help maintain photo and video libraries, content trackers, and asset organization.
• Stay up to date with social media trends, platform updates, and emerging technologies.
• Collaborate cross‑functionally with marketing, PR, and field teams on integrated campaign needs.

Qualifications

• 1–2 years of experience in social media, marketing, or content creation; agency or in‑house hospitality experience a plus.
• Exceptional writing and communication skills with strong attention to detail, tone, and brand voice.
• Proficiency across major social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.
• Working knowledge of content creation and basic photo/video editing tools (e.g., Canva, CapCut, Lightroom, Adobe Premiere).
• Familiarity with social media scheduling and analytics platforms such as Planoly, Sprout Social, Later, or comparable tools.
• Highly organized, collaborative, and able to manage multiple properties, priorities, and deadlines simultaneously.
• A passion for hospitality, storytelling, and creating memorable digital brand experiences.
• Ability and willingness to travel occasionally for on‑property content capture and special events.
• Strong eye for photography; photography skills a plus.

Benefits

We offer a variety of thoughtful benefits and perks, including paid time off, medical/dental/vision coverage, maternity/paternity leave, pet insurance, company‑matched dependent care, 401(k) matching, student loan repayment, and additional ancillary benefits. Your health, happiness, and well‑being are our top priority.

Equal Opportunity Employment

Makeready LLC and its affiliated entities are an equal opportunity workplace and employer. We do not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team that can succeed based on qualifications, experience, abilities, and job performance.