CMI/Compas
CMI/Compas is hiring: Director, Publisher Product Strategy in Wayne
CMI/Compas, Wayne, PA, United States, 19087
Key Responsibilties :
- Strategic Vision and Roadmap :u00A0Develop, own, and evangelize the long-term product strategy and roadmap for our pubisher solutions , aligning it with company objectives and market trends.
- Market and Competitive Analysis : Conduct market research, competitive analysis, and customer segmentation to identify emerging opportunities, threats, and unmet needs within the programmatic advertising landscape, with a particular focus on publisher and SSP requirements.
- Product Definition and Requirements : Translate strategic vision into detailed product requirements
- Operational Management :u00A0Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring publisher products address real-world challenges related to yield optimization, latency, ad quality, fill rates, header bidding integrations, and reporting.
- Stakeholder Collaboration :u00A0Work closely with Engineering, Sales, Marketing, Business Development, and other Product teams to ensure successful product development, launch, and adoption.
- Performance and Metrics :u00A0Define key performance indicators (KPIs) for publisher products , monitor product performance post-launch, and iterate based on data-driven insights.
- Thought Leadership:u00A0Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations
Requirement:
- 8+ years of progressive experience in product management or product strategy, with at least 5 years specifically focused on ad tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers)
- Direct experience (minimum 3-5 years) in an Ad Operations role at a major publisher or Supply-Side Platform (SSP) is essential.u00A0This experience should include hands-on involvement with yield management, programmatic setup, troubleshooting, and partner integrations
- Deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, ad formats (display, video, native, CTV), and ad quality challenges.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication, interpersonal, and presentation skills
- Deep understanding of the software development landscape and emerging technologies.
- Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Experience in the adtech and/or martech industry required
- Bacheloru2019s degree or work experience equivalent