HoYoverse is hiring: Senior Publishing Strategist, North America - Varsapura in

Senior Publishing Strategist, North America - Varsapura

HoYoverse is a leading global entertainment company committed to delivering immersive virtual world experiences through a portfolio of popular games and a diverse range of entertainment content.

About The Job

HoYoverse is seeking a strategic, insights-driven publishing professional to support the launch and growth of our upcoming UE5 open-world flagship title in North America. In this role you will shape our publishing and market strategy from the earliest stages of development, defining target audiences, positioning frameworks, and player segmentation that influence how the game is built, not just how it is marketed.

Key Responsibilities

• Support the development and execution of the North America publishing strategy for HoYoverse’s upcoming UE5 open-world title from early testing to launch and live operations.
• Define player segmentation, target audiences, and positioning frameworks to influence product direction and feature prioritization.
• Partner with cross‑functional teams to validate gameplay hypotheses through structured player testing and feedback loops.
• Translate insights from early research into go‑to‑market plans and long‑term publishing roadmaps grounded in player behavior, category trends, and competitive dynamics.
• Contribute to pre‑launch and live‑ops forecasting, including opportunity sizing, KPI tracking, and prioritization.
• Provide data‑backed insights and scenario analyses to inform regional and global strategic decisions.
• Collaborate closely with headquarters and regional teams to ensure local strategies align with global vision while resonating with North American players.

Consumer Insights & Player Research

• Lead consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences.
• Develop frameworks for player segmentation, focus testing, and community feedback combining qualitative and quantitative approaches.
• Work cross‑functionally with development and creative teams to integrate insights into product and marketing decisions, bridging player experience and brand storytelling.

Brand & Growth Strategy

• Partner with creative, media, and influencer teams to design and execute cross‑media campaigns across entertainment, social, and content platforms.
• Support user growth, retention, and re‑engagement strategies using data‑driven experimentation and innovative engagement models.
• Continuously monitor campaign and market performance, translating analytics and feedback into actionable recommendations.

Qualifications

• 5+ years of experience in game or entertainment publishing in North America, preferably including pre‑launch and live‑ops strategic planning.
• Proven experience supporting Asian or global entertainment IPs in U.S. market entry with an emphasis on consumer insight‑driven strategy development.
• Deep understanding of North American player behavior, segmentation, and genre trends.
• Experience designing or applying player feedback and testing frameworks to guide marketing and product development decisions.
• Strong analytical and storytelling skills, able to connect data, creativity, and strategy.
• Excellent cross‑functional collaboration and communication abilities within a global organization.
• Self‑starter with a hands‑on, adaptable mindset, comfortable working in a fast‑moving and evolving environment.

Compensation

USD 200,000–400,000 per year, depending on experience and fit.

Equal Opportunity Employer

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Disclaimer

The actual work location may vary. Please click Apply to be redirected to our career page for more information on the work location.