The Hollywood Reporter: Manager, Marketing Strategy Job at Penske Media Corporat

The Hollywood Reporter: Manager, Marketing Strategy

Join to apply for the Manager, Marketing Strategy role at Penske Media Corporation. The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, data and execution, leveraging expertise to develop and execute compelling cross‑platform marketing campaigns aligned with advertiser goals and the company’s brand. This collaborative, hands‑on role balances ideation, project management, data analysis and partnership building to drive results within a fast‑paced entertainment publishing environment.

Responsibilities

• Marketing Campaign Development: Participate and eventually lead brainstorms for mid‑to‑large budget campaigns and develop innovative, cross‑platform marketing strategies that align with advertiser goals and brand identity.
• Design and Execute 360° Campaigns: Design and execute compelling 360° marketing campaigns that incorporate a blend of digital, print, video, live events, social media, and custom content initiatives.
• Cross‑Department Collaboration: Collaborate with sales, editorial, video, PR, account management and events teams to shape and implement integrated marketing strategies that leverage the company’s unique assets. Work across departments to gather data, apply audience research insights, design compelling copy and harness performance analytics to craft solutions for client needs.
• Marketing Material Development: Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives, ensuring consistency and innovation in the messaging, storytelling and presentation format of all materials.
• Program Execution: Lead the end‑to‑end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success. Assist in troubleshooting and resolving issues for live campaigns.
• Data Analysis: Analyze audience behavior, editorial performance trends and content engagement opportunities across THR’s platforms; monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth; track program performance and collaborate with digital teams to optimize campaigns and create client‑facing case studies.

Qualifications

• Minimum 4 years of experience in publishing, marketing, agency work or digital media, with expertise in developing custom content and integrated campaigns.
• Some experience with entertainment or awards season‑related campaigns is highly preferred; experience in consumer brand pitching is a bonus.
• Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
• Proficient in creative presentation tools including Keynote, PowerPoint and Excel.
• Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers.
• Proven experience managing multiple projects, tight deadlines and workflow prioritization in a fast‑paced environment.
• A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities.
• Enthusiasm for entertainment, film/TV and a strong appreciation for THR.
• Solution‑oriented mindset—proactive problem solver, strategic thinker and quick learner driven to improve processes and outcomes.

Benefits

Employees work onsite 4 days a week and 1 day remotely. The company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package includes a full range of medical, financial and other benefits such as 401(k) eligibility and paid time off. This is an at‑will position. Salary expectations are welcome during application.

About The Hollywood Reporter

The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry. THR’s high‑octane 24/7 website, luxurious weekly print magazine, video series, podcasts, exclusive events and robust social media accounts set the entertainment agenda, elevating and broadening the style and substance of the Hollywood conversation.