SEM Analyst, Paid Search Activation Job at Citi in New York

Join to apply for the SEM Analyst, Paid Search Activation role at Citi

The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and for our co-branded and retail partners. Our core offerings focus on credit cards, providing a comprehensive suite of products designed to meet various client payment and lending needs.

Media is a critical area of focus and growth for Citi U.S. Consumer Cards. The U.S. Consumer Cards Media team is comprised of product and channel marketers who drive growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts.

Key Responsibilities

• Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360.
• Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards.
• Track daily pacing and spend across accounts; flag discrepancies for resolution.
• Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation.
• Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness.
• Participate in ongoing training to deepen technical platform skills and compliance knowledge.

Qualifications

• 0-2 years of experience in digital marketing or advertising (agency roles preferred).
• Strong Excel/Google Sheets skills; familiarity with digital ad platforms a plus.
• Excellent organizational skills and attention to detail.
• Eagerness to learn in a fast‑paced, high‑growth environment.
• Hands‑on keyboard agency experience a plus.
• Prior experience working in highly‑regulated industries preferred.

Education

• Bachelor’s/University degree or equivalent experience.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi.