SEM Operations Lead, Paid Search Activation Job at Citibank (Switzerland) AG in

## For additional information, please review . as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, We are seeking a highly skilled SEM Operations Lead to join our Paid Search Activation teamThis role will lead end-to-end SEM hands-on keyboard operations, controls, and campaign execution for all Paid Search acquisition marketing campaigns. This includes managing the channel's end-to-end execution and operational strategy, technical optimization, budgeting, A/B testing, and reporting processes. The ideal candidate will possess deep technical expertise, exceptional leadership capabilities, and a proven track record of scaling complex SEM programs within a large enterprise, preferably in the financial services sector. Strong cross-functional collaboration is essential, as the role requires working closely with Digital Channels, Data Science, Risk, Legal, and external partners to ensure flawless campaign delivery, operational excellence, and compliance in a highly regulated environment.Responsibilities:Create and own playbooks for execution tasks, ensuring continuity across all lines of business, accounts and product lines. Collaborate with Risk & Controls teams to ensure SEM activities adhere to stringent internal policies and regulatory requirements. Build and enforce a standardized QA framework, and partner with Legal for advertising standards and data privacy. Qualifications:10+ years of hands-on keyboard experience in Search Engine Marketing (SEM), with a significant portion dedicated to leading large-scale execution and delivery programs within a complex, regulated environment, especially in a leadership capacity. Proven experience managing execution teams and large-scale SEM budgets, consistently driving substantial performance improvements (e.g., ROAS, conversion rates). Proven ability to lead operational transformation in high-budget, highly regulated industries, such as financial services. Strong understanding of digital analytics, attribution modeling, A/B testing, and data visualization tools. Exceptional strategic thinking, problem-solving, and analytical skills, with the ability to translate complex data into actionable insights. Extensive experience with risk management, compliance frameworks, and navigating regulatory landscapes, especially within financial services. Strong understanding of compliance frameworks in financial services. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of an organization. Exceptional organizational, project management, and problem-solving skills. Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems. **Education:** This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. #J-18808-Ljbffr