SEO Manager
Adobe
Adobe’s mission is to change the world through digital experiences. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen.
The Opportunity
Adobe is searching for a strategic SEO Manager to oversee organic search efforts for Adobe Photoshop’s content strategy. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement. You will collaborate with marketing teams to align strategies with Adobe’s broader goals and industry trends.
What You’ll Do
- Develop and implement a content‑focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth.
- Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
- Improve current content and spearhead the development of new SEO‑focused content, ensuring alignment with customer requirements and standard methodologies.
- Collaborate with content strategists, UX designers, and marketing teams to craft SEO‑friendly web experiences that drive engagement and conversions.
- Develop data‑led hypotheses to refine content structure, search intent alignment, and optimize for long‑term visibility.
- Analyze SEO performance, identify key trends, report on impact, and spot opportunities to grow content efforts.
- Stay ahead of LLM‑powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
- Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.
What You Need to Succeed
- 5+ years of SEO experience, with a strong focus on content strategy SEO.
- Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.
- Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
- Experience developing SEO‑friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
- Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.
- Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams.
- Having previous content writing and editorial experience is a plus.
Compensation
The U.S. pay range for this position is $80,700 – $151,200 annually. In California the range is $104,400 – $151,200, and in New York it is $104,400 – $151,200. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience.
Equal Employment Opportunity
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Advertising Services, IT Services and IT Consulting, and Software Development