Senior Content Marketer & Writer Job at SalaryGuide in Boston

Responsibilities

• Develop and execute the firm’s content marketing strategy to support brand awareness, lead generation, and client engagement goals.
• Plan and manage the content editorial calendar, ensuring timely and consistent delivery across channels.
• Collaborate with subject matter experts, clients, and leadership to translate Vantage insights and expertise into compelling, high-quality content.
• Develop articles, social media posts, and other client-facing collateral.
• Write content for the company website pages and blog to SEO guidelines. Refine content based on insights from analytics.
• Draft and design marketing emails, newsletters, ads, and other outbound communications.
• Lead Vantage’s social media presence on LinkedIn, including content scheduling, monitoring, reposting, follower engagement, and analytics tracking.
• Establish a Vantage client reference program develop award submissions, case studies, and videos with top clients.
• Ensure all content aligns with brand guidelines, tone, and secure necessary approvals.
• Project manage and collaborate with internal Creative Services team and external vendors as needed for visuals, video, or specialized content.
• Stay current on industry trends, emerging topics, and competitors to inform and inspire content.
• Assist with agenda design and logistics of Vantage-hosted marketing events (in-person and virtual). Develop promotional and follow-up content.
• Support Vantage brand presence at industry conferences, including signage, promotion, branded merchandise and other content.

Requirements

• 5+ years of experience in content marketing, digital marketing, or communications, preferably in a professional services or B2B environment.
• Exceptional writing, editing, and verbal communication skills with a portfolio of published content.
• Proven ability to develop, manage, and execute an editorial calendar across multiple channels and with varied content types and audiences.
• Ability to synthesize complex information from subject matter experts into clear, engaging, audience-appropriate content and clear visuals and infographics.
• Excellent organizational and project management skills; ability to manage multiple priorities and meet deadlines. Comfortable tracking and collaborating projects through a digital platform like Asana.
• Strong understanding of SEO best practices and web content optimization.
• Proficiency with content management systems, social media platforms, and email marketing tools. At Vantage we use Salesforce and HubSpot.
• Strong attention to detail and commitment to quality.
• Intellectually curious, creative thinker with an ability to generate and implement new ideas.
• Adaptable, service-oriented mindset and ability to work effectively in a small team environment.
• Knowledge and experience in professional services or corporate learning is an asset. Familiarity with the industries represented in Vantage’s client base (life sciences, technology, energy, financial services) is also beneficial.
• Bachelor’s degree.