Sr. Marketer, Growth Job at Blackbaud in Charleston

Sr. Marketer, Growth – Blackbaud

What You Will Do

• Strategize, plan, and execute growth programs to generate qualified pipeline. Translate broad concepts into structured, measurable programs using an integrated marketing approach that includes email, webinars, paid media, social media, and AI‑driven channels.
• Innovate to find new levers for growth. Use a data‑driven approach to continuously test, measure, and optimize campaigns for improved performance. Leverage tools such as Adobe Analytics and Qlik to build hypotheses, validate tests, and scale what works.
• Generate high‑quality pipeline. Establish clear KPIs and reporting templates to track success against objectives, providing regular updates to stakeholders on key metrics such as lead quality, conversion rates, and qualified pipeline.
• Collaborate cross‑functionally. Work closely within a pod‑like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

What We’re Looking For

• 5+ years of experience in growth marketing or a similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
• Proven experience operating in a cross‑functional, pod‑like team structure, successfully collaborating with marketing, executive, sales, and product stakeholders.
• Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
• Deep analytical skills with hands‑on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
• Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
• Results‑oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Blackbaud is a remote‑first company that embraces flexible remote work culture.

Benefits Include

• Medical, dental, and vision insurance
• Remote‑first workforce
• 401(k) program with employer match
• Flexible paid time off
• Generous parental leave
• Volunteer for vacation
• Opportunities to connect to build community and belonging
• Pet insurance, legal and identity protection
• Tuition reimbursement program

The starting base pay is $77,700.00 to $104,500.00. Pay may vary based on qualifications, market value, company finances, and operational considerations.

Blackbaud is proud to be an equal‑opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

A notice to candidates: Recruitment Fraudulent Alert – At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information such as social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.