Platform Strategy Producer - TikTok Job at VaynerX in New York

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ABOUT VAYNERMEDIA:

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

This position is a three to six month temporary residency with the potential to go full-time immediately following. We are currently accepting applications for this position to start immediately.

Responsibilities

• Manage and grow a TikTok presence with over 15MM subscribers
• Review hours of footage to find the best possible contextual creative for the platform
• Work hand in hand with the creative team to turn timestamps into high quality, contextually relevant video content
• Plan and execute the programming and content distribution for YouTube channels via a thoughtfully developed content calendar
• Continuously listen to branded interactions: comments, responses, DMs
• Go beyond basic metrics tracking to analyze data and draw hypotheses, including providing a daily digest of observations and recommendations
• Identify opportunities to insert the brand into social conversations, including relevant trending topics, news, or engagement with social influencers/celebrities/other brands

Requirements

• Proven track record of success growing or managing YouTube channels
• Experience growing TikTok channels through smart promotion, tactical platform usage and creative analysis
• Deep knowledge of TikTok best practices and how to drive channel growth
• Working knowledge of SEO best practices across YouTube and Google Search
• Experience across multiple social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Ability to combine creativity and analytics and translate into a compelling story
• Innate curiosity and adaptability with new tools, platforms, and processes
• Experience with social listening and project management tools is a plus (not mandatory)
• CrowdTangle
• TweetDeck
• Asana
• Strong writing and verbal skills

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