Director, Communications & Marketing

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About aiEDU
The AI Education Project (aiEDU) is a growing 501(c)(3) non‑profit that creates equitable educational experiences to excite and empower learners everywhere with AI literacy. We educate students—especially those disproportionately impacted by artificial intelligence and automation—with the conceptual knowledge and skills they need to thrive as future workers, creators, consumers, and citizens. Join us to make a difference in education and help shape a brighter future for today’s and tomorrow’s learners.

About the role
As aiEDU's first Director, Communications & Marketing, you will orchestrate the organization’s communications strategy, media relations, and storytelling efforts. Core responsibilities include developing and executing an integrated communications strategy, crafting compelling press releases and managing partner announcements, newsletters and other audience‑specific materials, marketing, and overseeing content development projects including videos and blog posts. This role also guides communications around strategic partnerships, offers advice and support to key partners, and collaborates with aiEDU’s funders to create synergized media and content strategies. You will handle organization‑wide communications, from drafting talking points for presentations and pitch meetings to supporting other teams with comms best practices, and create collateral for organization‑wide communications such as presentations and training materials. You will assess effectiveness of communications and marketing strategies using detailed media activity reports, ensuring optimal performance across channels.

⭐ Role Details

• Location: Full‑time, exempt position that can be done on a flexible schedule remotely from anywhere in the U.S. with access to high‑speed internet.
• Compensation: Baseline compensation $150,000 – $165,000, depending on experience.
• Benefits: Comprehensive benefits package including full health, dental, and vision for you and any dependents, plus life insurance, short‑term and long‑term disability insurance, flexible work hours and location, flexible paid time off, paid parental leave, a generous annual stipend for home office expenses and professional development, and a 401(k) match of 4 % vested immediately.
• Start date: As soon as possible after receiving an offer, with some flexibility.

✅ Your Responsibilities

Communications & Media Relations – 45%

• Develop and manage aiEDU’s core message house, ensuring alignment across all internal and external materials.
• Oversee brand identity, creative assets, and collateral to ensure consistent voice, tone, and design.
• Craft and manage aiEDU’s brand narrative across press releases, newsletters, op‑eds, and campaign materials.
• Lead aiEDU’s media relations strategy, including proactive storytelling and reactive communications.
• Serve as the organization’s primary spokesperson and media point of contact.
• Generate earned media coverage aligned with organizational goals and target audiences (educators, policymakers, funders, and partners).
• Develop and maintain relationships with journalists and thought leaders in education, technology, and policy.
• Advise and collaborate with key partners and funders on joint communications efforts.
• Prepare detailed media activity and impact reports.

Marketing & Content Strategy – 35%

• Grow and lead aiEDU’s multimedia content development, including aiEDU Studios, to capture authentic stories from aiEDU’s programs, high‑profile discussions with thought leaders, and sponsored projects.
• Build and execute marketing strategies and campaigns that grow aiEDU’s educator, district, and partner audiences.
• Lead digital marketing and community activation strategies across social media, newsletters, and paid media.
• Develop systems for tracking engagement, conversions, and subscriber growth.
• Collaborate across teams to promote new programs, professional development, and products.
• Use data and analytics to inform decision‑making and refine outreach strategies.

Strategic & Thought Leadership Communications – 20%

• Support the leadership team with messaging for public speaking, panels, op‑eds, and advocacy engagements.
• Draft talking points, briefings, and presentations for high‑profile external events.
• Identify and position aiEDU leadership for strategic visibility opportunities in education, AI, and workforce development spaces.

✅ Your Impact

Within 1 Month, You Will:

• Develop a deep understanding of aiEDU’s mission, voice, and target audiences.
• Assess current communications and marketing activities, identifying quick wins and alignment opportunities.

Within 3 Months, You Will:

• Deliver measurable media engagements and launch educator‑facing marketing initiatives.
• Develop the capacities and structures for cross‑team collaboration around communications initiatives.
• Support executive communications for key events or partnerships.
• Develop a clear strategy that guides content development.

Within 6 Months, You Will:

• Build systems for tracking and reporting on media and marketing performance.
• Demonstrate measurable growth in audience engagement and brand visibility.

Within 12 Months, You Will:

• Implement a comprehensive communications and marketing plan that strengthens aiEDU’s brand recognition, educator community, and media footprint.
• Support the improvement of platforms like aiEDU’s website, social media sites, and externally‑facing media.
• Establish new and effective avenues for storytelling—across conferences, podcasts, campaigns, and earned media.