Growth Marketing Channel Manager

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Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared products are used by hundreds of thousands of clinicians on millions of patients worldwide, enabling higher accuracy diagnoses and better patient care.

This Growth Marketing Channel Manager will play a critical role in scaling and optimizing Eko’s B2C, direct‑to‑consumer acquisition channels. This individual contributor will take ownership of the day‑to‑day management, optimization, and growth of marketing channels, with a relentless focus on ROAS, efficiency, incrementality, and scalable revenue.

Responsibilities

• Lead and scale select B2C direct‑to‑consumer marketing channels, focusing on ROAS performance.
• Expand into additional paid channels such as paid social (Meta, TikTok, Pinterest), search (Google/Bing), affiliate marketing, or influencer/creator content as business needs grow.
• Build and manage full‑funnel acquisition strategies, prospecting net‑new audiences and retargeting high‑intent users to grow incremental revenue at efficient ROAS.
• Own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting.
• Optimize channels by improving targeting, creative strategy, testing velocity, bid strategies, landing‑page strategy, etc. to enhance ROAS at scale.
• Drive channel creative strategy and storytelling—develop clear, compelling narratives for each audience based on channel‑specific performance data and brainstorm new ideas.

Measurement, Reporting & Insights

• Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.
• Create structured channel and campaign reporting frameworks to derive actionable insights.
• Develop test plans and experimentation roadmaps to continuously improve channel performance.
• Present weekly performance updates, insights, and optimization recommendations to cross‑functional stakeholders and leadership.

Cross‑Functional Collaboration

• Partner closely with creative, content, e‑commerce, and analytics teams to develop compelling channel‑specific messaging, assets, and customer journeys.
• Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision‑making.
• Manage third‑party vendors, affiliate partners, agencies, and media partners as needed to maximize impact across channels.

Qualifications

• 5+ years of experience in digital marketing at B2C direct‑to‑consumer companies.
• Meaningful hands‑on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google/Bing) at ~$500k+ monthly spend.
• Proven success driving incremental, ROAS‑positive acquisition.
• Strong analytical abilities and experience interpreting performance data to drive optimization and scale.
• Proficiency with Excel/Sheets (including pivot tables and core formulas).
• Ability to work with imperfect datasets and build structured reporting frameworks.
• Strong understanding of full‑funnel marketing and how to balance top‑ and bottom‑funnel investments.
• Excellent communication, collaboration, and cross‑functional stakeholder management skills.
• Track record of proactive problem‑solving and strategic thinking.
• Experience in fast‑paced, high‑growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality.
• Familiarity with digital health, medtech, or healthcare audiences.
• Experience with affiliate marketing, influencer marketing, or creator content marketing.

Benefits and Perks We Offer

• The opportunity to work on products that impact the health of millions of people.
• Generous paid‑time off.
• Stock incentive plans.
• Medical, dental, vision, disability, and life insurance.
• One Medical membership.
• 401k matching.
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera).
• Learning and development stipend.

Compensation

• Base pay range: $110,000.00 per year – $124,000.00 per year.
• Additional compensation: Annual bonus.

Job Details

• Seniority level: Mid‑Senior level.
• Employment type: Full‑time.
• Job function: Sales and Marketing.
• Industries: Medical equipment manufacturing, wellness and fitness services, hospitals and health care.

Eko is proud to be an equal‑opportunity employer and welcomes people of different backgrounds, experiences, abilities, and perspectives. We are committed to building a diverse and inclusive team.

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