Talener
Overview
Our client is a conglomerate of 5+ brands that operate reproductive health businesses. They provide services across egg donation, surrogacy, and financing for reproductive health. This organization is one of the largest surrogate parenting agencies in the world, having served thousands of families for decades. They are looking for a Senior Marketing Analytics Lead to optimize paid media campaigns and lead funds.
Job Title
Senior Marketing Analytics Lead
Location
100% Remote: Ability to work EST hours
Required Technology & Skills
- 5+ years in Business Intelligence, Data Analytics, with experience across B2B
- Advanced knowledge with Google Analytics, Google Tag Manager (GTM) and Google Ad platform
- 60-70% tagging and tracking and 30-40% on reporting and analytics
- Designing landing pages and assets internally – will be doing tracking and setting up UTM parameters
- Strong understanding of campaign management for paid media
- Demonstrated experience leading the full funnel process and acting as a liaison between agencies and developers (Looking at data on both ends)
- Experience working with Salesforce and/or CRM platforms
- Experience building reports & data visualizations using Power BI, Tableau, or Looker
- A/B Testing for funneling
- Ability to pull & query data is a plus
Salary Range
$130,000 - $160,000 + Benefits + Paid Time Off/Holidays
Application
If interested, please apply for immediate consideration or reach out to James Eppich for more information:
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing
Industries
Individual and Family Services
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