Senior Director / Head of Performance Marketing
Thuma is seeking an analytically driven Senior Director or Head of Performance Marketing to accelerate growth as we expand product categories and continue to scale rapidly. This leader will elevate paid media, lifecycle, marketing analytics, and experimentation capabilities to unlock sustainable new customer and retention growth.
Base pay range: $195,000.00/yr - $240,000.00/yr
Location: San Francisco, CA. The role involves three days in the office each week and occasional additional days as needed.
Key Responsibilities
- Customer Acquisition and Retention
- Build a scalable growth framework aligned with product expansion and long‑term business goals
- Own performance and lifecycle marketing across acquisition and retention channels including paid social, paid search, organic search and email
- Establish a rigorous, test‑driven culture to constantly evaluate and improve creative, channel structure, landing experiences, and lifecycle programs
- Paid Media Optimization
- Lead strategy and optimization across Meta, Google, emerging platforms, SEO/AEO, etc. with deep knowledge of auction mechanics, bidding, creative formats, and audience design
- Integrate creative testing into channel optimization, including messaging, format performance, and creative analysis
- Drive continuous experimentation across ads, audience approaches, landing pages, etc. to improve ROAS, CAC, conversion rate, and overall marketing efficiency
- Partner with analytics to lead channel measurement including MMM, incrementality testing, site analytics, attribution insights, cohort analysis, and full‑funnel reporting with the ultimate output being more efficient media buying
- Deliver clear reporting linking media and lifecycle investment to business outcomes
- Lifecycle and Retention
- Build segmentation, journey design, and testing frameworks that increase engagement, repeat purchase rate, and LTV, while elevating customer communication and carrying hospitality values through all touchpoints
- Ensure acquisition and lifecycle strategies work cohesively to drive profitable customer growth
- Collaborate with brand and creative teams to optimize feedback loop including through effective reporting to drive continuous improvement in performance
- Leadership, Collaboration & Cross‑Functional Alignment
- Partner with Ecommerce, Brand, Merchandising, and CX to align marketing plans with product launches, site enhancements, and customer insights
- Work closely with Data and Engineering on tracking, experimentation tools, and analytics capabilities
- Build, lead, and mentor high‑performing growth and lifecycle marketing teams, fostering a culture of accountability, innovation, and continuous optimization to drive scalable, measurable business impact
- Act as a collaborative member of the executive team, providing clear marketing insights and partnership to support company‑wide priorities and decision‑making
This Might Describe You
- 7–10+ years of performance marketing experience in DTC eCommerce with deep expertise in Meta, Google, email
- Strong experience driving both acquisition and lifecycle/retention growth
- Expert in incrementality, creative analytics, attribution, and conversion optimization
- Highly analytical with fluency in GA4, Looker, and other data tools
- Proven track record driving growth without reliance on discounting
- At least 5 years of experience leading high‑performing teams and elevating marketing maturity
What Success Looks Like
- Improved CAC efficiency, stronger new customer growth, and higher retention
- Clear breakthroughs in creative performance, channel optimization, and measurement
- A unified, test‑driven marketing engine that scales with Thuma’s product and brand expansion
Benefits
- Equity/401k: Participation in employee stock option plan and 401k program with up to 6% match
- Comprehensive medical, dental and vision coverage with generous employer contributions
- 12 weeks of paid parental leave and company‑sponsored membership at One Medical
- Work‑station: Apple laptop, AirPods Pro, Magic Mouse, Magic Keyboard
- Flex Time: Run errands as needed while staying productive
- Flexible PTO: Supporting healthy, happy, relaxed employees
- Hybrid: Flexible home‑office and office balance with all necessary resources
- Employee Discount: 40% off all Thuma products
- Cell Phone Stipend: $100 per month for work‑related use
- Commute Reimbursement: Up to $150 per month
- Room Upgrade: Complimentary product credit up to $2,000 upon start
About Thuma
Thuma is a modern design company specializing in furniture and home goods. We believe simplicity is the ultimate luxury, that the details matter, and that good design is good hospitality. Our culture values integrity, initiative, collaboration, open‑mindedness, and learning. We are dedicated to building an inclusive environment where everyone can be their authentic self and be treated with kindness, equity, and respect.
EEO Statement
Thuma is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or any other protected characteristic.
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