Splitero
Vice President of Marketing – Splitero
Base pay range: $250,000.00/yr - $300,000.00/yr
As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.
Responsibilities
- Develop and execute innovative, data‑driven marketing campaigns to drive homeowner acquisition, engagement, and retention.
- Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners.
- Partner with Finance to forecast, monitor, and optimize the marketing budget.
- Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy.
- Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
- Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data‑driven insights.
- Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
- Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
- Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.
About You
- 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.
- Proven experience scaling businesses through marketing strategy.
- Track record of managing $15M+ annual marketing budgets.
- Strong business acumen and strategic mindset, able to align departmental and organizational goals.
- Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership.
- Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics.
- Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short‑term and long‑term goals.
- Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms.
- Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally.
- Ability to pivot quickly due to changing priorities, goals, and circumstances.
- Comfortable communicating and building relationships in a remote‑first environment.
- Desire to participate in a fast‑paced growth‑stage startup.
- Adaptability: embraces changing circumstances with resiliency and positivity.
- Team‑Oriented: prioritizes collaboration, inclusivity, and teammate support.
Seniority level
Executive
Employment type
Full‑time
Job function
Management
Industries
Business Consulting and Services
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