The National Council of Young Men’s Christian Associations of the United States of America
Vice President of Marketing
The National Council of Young Men’s Christian Associations of the United States of America, Florida, New York, United States
The Vice President of Marketing & Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y’s mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership & program objectives.
As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department—especially the VP of Philanthropy, the “voice” of the Y for mission and donor engagement—to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing & Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility.
7–10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization.
Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue.
Well-rounded expertise across:
Advertising and campaign strategy Market research and competitive positioning Data analytics, KPI dashboards, and performance optimization Product/program marketing and lifecycle management Brand strategy, governance, and standards compliance Public relations and community storytelling Budget and vendor/agency management
Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a “player/coach.” Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action. Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership. Bachelor’s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.
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Advertising and campaign strategy Market research and competitive positioning Data analytics, KPI dashboards, and performance optimization Product/program marketing and lifecycle management Brand strategy, governance, and standards compliance Public relations and community storytelling Budget and vendor/agency management
Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a “player/coach.” Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action. Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership. Bachelor’s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.
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