PowerOptions
Assoc Dir, Key Opinion Leader Engagement, Marketing
PowerOptions, Boston, Massachusetts, us, 02298
Foundation Medicine, Inc.
Full Time
About the Job Foundation Medicine is seeking an experienced commercial leader to build, maintain and execute a commercial strategy that drives engagement with external leading and emerging experts and key opinion leaders (KOLs) for its current and future portfolio of products. Reporting to the Senior Director, Downstream Marketing, in collaboration with external experts and KOLs, this individual will lead development and execution of commercial peer‑to‑peer activities, including content creation, speaker bureau creation, launch and management, advisory boards, integration of external experts and KOLs into congresses, and case study/testimonials, while ensuring all activities are aligned to Foundation Medicine's commercial strategy. This role will collaborate with many stakeholders across Foundation Medicine, including but not limited to Commercial (including Field Leadership), Corporate Communications, Compliance, Legal, Regulatory and Medical Affairs.
Key Responsibilities
Lead development and execution of strategic and tactical plans to drive commercial engagement with external experts for Foundation Medicine's current and future portfolio of products.
Aligned with strategic and tactical plans for external expert engagement, lead development and execution of commercial peer‑to‑peer activities, inclusive of content creation; speaker bureau creation, launch and management; advisory boards; integration of external experts and KOLs into congresses, and case study/testimonials.
Engage across functions to identify and select external experts and KOLs for peer‑to‑peer opportunities.
Routinely interface external experts and KOLs through field travel, conferences, ad boards, and other opportunities for engagement.
Work closely with cross‑functional teams to maximize external expert engagement opportunities.
Successfully and compliantly exchange knowledge, gather insights and build advocacy with external experts and KOLs.
Provide insights and learnings back to Foundation Medicine cross‑functional teams as appropriate and within compliance guidelines.
Generate insights through use of market research and analytics and translate these into external expert strategy and tactical plan development.
Actively partner with internal teams during commercial planning for new product launches to ensure integration of KOLs and external experts into launch plans.
Support the execution of contracts with external experts and KOLs as needed.
Develop and execute a Request for Proposal to identify and select an agency for speaker bureau creation and management.
Manage selected agency to produce deliverables within timeline and allocated budget.
Build and maintain detailed understanding of precision oncology and comprehensive genomic profiling market, in general and by tumor type, including competitive landscape, and Foundation Medicine's current and future portfolio of products.
Develop and deliver presentations to key internal and external stakeholders and audiences.
Basic Qualifications
Bachelor's degree in Marketing, Business or Life Sciences.
8+ years of experience in healthcare diagnostics marketing and/or commercial sales.
Preferred Qualifications
Experience engaging external experts and KOLs
Ability to develop, rationalize, and present strategy
Ability to translate strategy into tactical execution
Familiarity with primary and secondary market research and data analysis
Strong work ethic, self‑motivation, and resourcefulness
Excellent verbal and written communication skills, with ability to effectively communicate at multiple levels in the organization
Excellent attention to detail and the ability to effectively multi‑task, prioritize and meet deadlines in a timely manner
Strong organizational, planning and follow‑up skills
Ability to work effectively within a team in a fast‑paced changing environment
Able to understand highly technical and scientific information and translate into easy‑to‑understand content
Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships
Experience and proficiency with monthly, quarterly, and annual budget management
Previous experience building out commercial content
Experience managing and leading agency partners and external vendors
Experience working with and managing cross‑functional teams and projects
Demonstrated success working with Legal, Medical, Compliance and Regulatory review teams
MS Office proficiency (Word, Excel and Power Point)
Unquestionable ethics and integrity
MBA
Oncology experience
Product launch experience
Commercial field/sales experience a plus
Understanding of HIPAA and importance of patient data privacy
Commitment to reflect Foundation Medicine's values: Integrity, Courage, and Passion
The expected salary range for this position based on the primary location of Remote is $182,400 - $228,000 per year. The salary range is commensurate with Foundation Medicine's compensation practice and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for Foundation Medicine's benefits.
#LI-Remote
About Foundation Medicine Confidence, or the belief that we need to check every box before applying for a job, can sometimes hold us back from going after a role that inspires us. At Foundation Medicine there's no such thing as the 'perfect' applicant, and
our company is a place where every employee can make an impact
and continue to grow whatever background they may have or path they may have taken. So, as long as you meet the basic qualifications for a role, please apply if you see a position that would make you excited to come into Foundation Medicine every day and help us transform precision medicine.
To all recruitment agencies: Foundation Medicine does not accept agency resumes. Please do not forward resumes to our jobs alias, Foundation Medicine employees or any other organization location. Foundation Medicine is not responsible for any fees related to unsolicited resumes.
#J-18808-Ljbffr
Full Time
About the Job Foundation Medicine is seeking an experienced commercial leader to build, maintain and execute a commercial strategy that drives engagement with external leading and emerging experts and key opinion leaders (KOLs) for its current and future portfolio of products. Reporting to the Senior Director, Downstream Marketing, in collaboration with external experts and KOLs, this individual will lead development and execution of commercial peer‑to‑peer activities, including content creation, speaker bureau creation, launch and management, advisory boards, integration of external experts and KOLs into congresses, and case study/testimonials, while ensuring all activities are aligned to Foundation Medicine's commercial strategy. This role will collaborate with many stakeholders across Foundation Medicine, including but not limited to Commercial (including Field Leadership), Corporate Communications, Compliance, Legal, Regulatory and Medical Affairs.
Key Responsibilities
Lead development and execution of strategic and tactical plans to drive commercial engagement with external experts for Foundation Medicine's current and future portfolio of products.
Aligned with strategic and tactical plans for external expert engagement, lead development and execution of commercial peer‑to‑peer activities, inclusive of content creation; speaker bureau creation, launch and management; advisory boards; integration of external experts and KOLs into congresses, and case study/testimonials.
Engage across functions to identify and select external experts and KOLs for peer‑to‑peer opportunities.
Routinely interface external experts and KOLs through field travel, conferences, ad boards, and other opportunities for engagement.
Work closely with cross‑functional teams to maximize external expert engagement opportunities.
Successfully and compliantly exchange knowledge, gather insights and build advocacy with external experts and KOLs.
Provide insights and learnings back to Foundation Medicine cross‑functional teams as appropriate and within compliance guidelines.
Generate insights through use of market research and analytics and translate these into external expert strategy and tactical plan development.
Actively partner with internal teams during commercial planning for new product launches to ensure integration of KOLs and external experts into launch plans.
Support the execution of contracts with external experts and KOLs as needed.
Develop and execute a Request for Proposal to identify and select an agency for speaker bureau creation and management.
Manage selected agency to produce deliverables within timeline and allocated budget.
Build and maintain detailed understanding of precision oncology and comprehensive genomic profiling market, in general and by tumor type, including competitive landscape, and Foundation Medicine's current and future portfolio of products.
Develop and deliver presentations to key internal and external stakeholders and audiences.
Basic Qualifications
Bachelor's degree in Marketing, Business or Life Sciences.
8+ years of experience in healthcare diagnostics marketing and/or commercial sales.
Preferred Qualifications
Experience engaging external experts and KOLs
Ability to develop, rationalize, and present strategy
Ability to translate strategy into tactical execution
Familiarity with primary and secondary market research and data analysis
Strong work ethic, self‑motivation, and resourcefulness
Excellent verbal and written communication skills, with ability to effectively communicate at multiple levels in the organization
Excellent attention to detail and the ability to effectively multi‑task, prioritize and meet deadlines in a timely manner
Strong organizational, planning and follow‑up skills
Ability to work effectively within a team in a fast‑paced changing environment
Able to understand highly technical and scientific information and translate into easy‑to‑understand content
Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships
Experience and proficiency with monthly, quarterly, and annual budget management
Previous experience building out commercial content
Experience managing and leading agency partners and external vendors
Experience working with and managing cross‑functional teams and projects
Demonstrated success working with Legal, Medical, Compliance and Regulatory review teams
MS Office proficiency (Word, Excel and Power Point)
Unquestionable ethics and integrity
MBA
Oncology experience
Product launch experience
Commercial field/sales experience a plus
Understanding of HIPAA and importance of patient data privacy
Commitment to reflect Foundation Medicine's values: Integrity, Courage, and Passion
The expected salary range for this position based on the primary location of Remote is $182,400 - $228,000 per year. The salary range is commensurate with Foundation Medicine's compensation practice and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for Foundation Medicine's benefits.
#LI-Remote
About Foundation Medicine Confidence, or the belief that we need to check every box before applying for a job, can sometimes hold us back from going after a role that inspires us. At Foundation Medicine there's no such thing as the 'perfect' applicant, and
our company is a place where every employee can make an impact
and continue to grow whatever background they may have or path they may have taken. So, as long as you meet the basic qualifications for a role, please apply if you see a position that would make you excited to come into Foundation Medicine every day and help us transform precision medicine.
To all recruitment agencies: Foundation Medicine does not accept agency resumes. Please do not forward resumes to our jobs alias, Foundation Medicine employees or any other organization location. Foundation Medicine is not responsible for any fees related to unsolicited resumes.
#J-18808-Ljbffr