Upwind Security
Head of Marketing Operations
Upwind Security, San Francisco, California, United States, 94199
The Head of Marketing Operations is a foundational role that ties together marketing strategy and the technical systems that support it.
You’ll lead the marketing operations function and be our resident GTM engineer on the marketing team owning the technical architecture that powers our marketing and SDR engine. Positioned as a close partner to RevOps, you will ensure our marketing stack integrates flawlessly with the broader revenue ecosystem, bridging marketing and sales with scalable infrastructure, automation, and actionable insights.
This role exists at the intersection of strategy, systems, data and engineering. You’ll design AI‑enabled systems that drive growth, and lead cross‑functional teams to implement them. You will build the operational backbone of the marketing function, enabling faster decisions, sharper targeting, and sustained growth.
If you’re excited to own both the AI‑first architectural blueprint and the systemic engine of a high‑performing Marketing and SDR team, this role is for you.
Core Responsibilities Strategic Operations Leadership
Develop and execute the marketing operations roadmap aligned to GTM goals, ensuring efficiency, scalability, and performance.
Own marketing campaign infrastructure including planning, QA, performance tracking, and optimization workflows.
Oversee marketing planning and ROI analysis in partnership with marketing and finance leaders.
Define and implement lead lifecycle stages, scoring models, stage definitions, segmentation definitions, and routing logic.
Technical Systems Architecture
Architect and maintain integrations across CRM (Salesforce) and marketing automation platform (HubSpot).
Build data pipelines and automation frameworks to streamline GTM workflows, enable clean handoffs, and eliminate operational bottlenecks. (Clay, Hockeystack, Outreach, Ourm)
Enable multi‑touch attribution, experimentation infrastructure, funnel visibility, and campaign performance analytics. (Hockeystack)
Data & Analytics
Build robust data models and reporting dashboards to drive visibility of marketing sourced and influenced pipeline and insights across the GTM funnel.
Partner with leadership to deliver actionable metrics, forecasting models, and marketing intelligence to stakeholders.
Technology & Compliance
Evaluate, implement, and manage best‑in‑class martech tools and integrations.
Ensure compliance with data privacy laws (GDPR, CCPA) through governance, tagging frameworks, and consent management.
Team Management & Collaboration
Lead cross‑functionally as well as a team of operators and technical consultants as needed.
Collaborate across Marketing, Sales, Product, and Data/Engineering to execute marketing strategies and operationalize growth plans.
Requirements
5+ years in Marketing Operations, RevOps, or GTM Engineering roles.
Familiarity with scripting languages such as Python or Node.js is expected. Full engineering level is not expected, but with enough fluency to understand, debug, and collaborate on automation logic, workflow triggers, and API integrations.
Deep experience with HubSpot, Salesforce and GTM tools (Hockeystack, Clay).
Ability to interpret and design data mapping logic, lead flow diagrams, and integration schemas across marketing, sales, and data platforms.
Familiarity with workflow automation tools (e.g. Zapier).
Strategic mindset with a bias for execution.
Strong cross-functional communication skills.
Track record of scaling AI-enabled GTM systems to support rapid growth.
Analytical rigor and systems-thinking.
Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Management and Manufacturing Industries: Computer and Network Security
Location San Francisco, CA
#J-18808-Ljbffr
You’ll lead the marketing operations function and be our resident GTM engineer on the marketing team owning the technical architecture that powers our marketing and SDR engine. Positioned as a close partner to RevOps, you will ensure our marketing stack integrates flawlessly with the broader revenue ecosystem, bridging marketing and sales with scalable infrastructure, automation, and actionable insights.
This role exists at the intersection of strategy, systems, data and engineering. You’ll design AI‑enabled systems that drive growth, and lead cross‑functional teams to implement them. You will build the operational backbone of the marketing function, enabling faster decisions, sharper targeting, and sustained growth.
If you’re excited to own both the AI‑first architectural blueprint and the systemic engine of a high‑performing Marketing and SDR team, this role is for you.
Core Responsibilities Strategic Operations Leadership
Develop and execute the marketing operations roadmap aligned to GTM goals, ensuring efficiency, scalability, and performance.
Own marketing campaign infrastructure including planning, QA, performance tracking, and optimization workflows.
Oversee marketing planning and ROI analysis in partnership with marketing and finance leaders.
Define and implement lead lifecycle stages, scoring models, stage definitions, segmentation definitions, and routing logic.
Technical Systems Architecture
Architect and maintain integrations across CRM (Salesforce) and marketing automation platform (HubSpot).
Build data pipelines and automation frameworks to streamline GTM workflows, enable clean handoffs, and eliminate operational bottlenecks. (Clay, Hockeystack, Outreach, Ourm)
Enable multi‑touch attribution, experimentation infrastructure, funnel visibility, and campaign performance analytics. (Hockeystack)
Data & Analytics
Build robust data models and reporting dashboards to drive visibility of marketing sourced and influenced pipeline and insights across the GTM funnel.
Partner with leadership to deliver actionable metrics, forecasting models, and marketing intelligence to stakeholders.
Technology & Compliance
Evaluate, implement, and manage best‑in‑class martech tools and integrations.
Ensure compliance with data privacy laws (GDPR, CCPA) through governance, tagging frameworks, and consent management.
Team Management & Collaboration
Lead cross‑functionally as well as a team of operators and technical consultants as needed.
Collaborate across Marketing, Sales, Product, and Data/Engineering to execute marketing strategies and operationalize growth plans.
Requirements
5+ years in Marketing Operations, RevOps, or GTM Engineering roles.
Familiarity with scripting languages such as Python or Node.js is expected. Full engineering level is not expected, but with enough fluency to understand, debug, and collaborate on automation logic, workflow triggers, and API integrations.
Deep experience with HubSpot, Salesforce and GTM tools (Hockeystack, Clay).
Ability to interpret and design data mapping logic, lead flow diagrams, and integration schemas across marketing, sales, and data platforms.
Familiarity with workflow automation tools (e.g. Zapier).
Strategic mindset with a bias for execution.
Strong cross-functional communication skills.
Track record of scaling AI-enabled GTM systems to support rapid growth.
Analytical rigor and systems-thinking.
Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Management and Manufacturing Industries: Computer and Network Security
Location San Francisco, CA
#J-18808-Ljbffr