Gocious
Senior Marketing Manager, Integrated Campaigns & Product Marketing
Gocious, Irvine, California, United States, 92713
Senior Marketing Manager, Integrated Campaigns & Product Marketing
Location:
Southern California, Irvine (Hybrid/On-site)
Employment:
Full-time
Experience:
6–9+ years B2B SaaS marketing
Team:
Marketing
Reports to:
Managing Director
Base pay range:
$110,000.00/yr - $140,000.00/yr
About the Role In this role, you will
define marketing strategy and set direction
for how our product is understood in the market. You will
own narrative, sequencing, and prioritization , while working with
agencies as execution partners—not strategy owners . Your decisions will be grounded in
buyer reality and sales insight , with a deliberate focus on
targeted accounts, persona-specific motions, and depth of engagement over volume . You will
design and orchestrate integrated campaigns
that guide buyers through
complex SaaS decisions , spending as much time
deciding what not to do
as what to execute in order to
build real buying confidence .
Key Responsibilities Omni-Channel Campaign Strategy & Orchestration (Primary Focus)
Design and lead integrated, account-aware campaigns
spanning:
Organic and paid LinkedIn content
Outbound and nurture email sequences
Webinars and virtual events
Translate product capabilities, roadmap themes, and market insight
into cohesive campaign narratives.
Define campaign goals, messaging frameworks, sequencing, and success metrics .
Brief and direct agencies, freelancers, and internal stakeholders
to execute against a unified strategy.
Ensure message consistency, buyer relevance, and momentum
across all touchpoints.
Quarterly Planning & Strategic Alignment
Participate in quarterly planning
with Product, Sales, and Leadership.
Propose campaign themes aligned to roadmap milestones and business priorities .
Present marketing strategy, results, learnings, and recommendations
to leadership.
Continuously refine focus
based on buyer response and sales feedback.
Analytics & Decision-Making
Own campaign-level performance analysis
across channels.
Track
engagement depth, account momentum, and pipeline influence , not volume alone.
Use insight to refine sequencing, messaging, and future investments .
Develop a
deep understanding of the Gocious platform , customer use cases, and buying committees.
Partner with Product
to translate roadmap updates into customer-facing narratives.
Shape positioning and messaging
for product managers, portfolio managers, and executive decision-makers.
Provide
market insight and buyer feedback
into quarterly planning and product discussions.
Execution Oversight & Quality Control
Oversee day-to-day marketing operations without becoming task-bound .
Review and guide content, landing pages, and campaign assets
for clarity, relevance, and quality.
Step in hands‑on when necessary, but primarily operate as
architect, editor, and orchestrator .
Webinars & Events
Design webinars as part of integrated campaigns , not standalone tactics.
Select topics, coordinate speakers, define promotion strategy, and guide follow‑up motions .
Evaluate and select industry events
based on account relevance and strategic alignment.
Who This Role Is For You will thrive in this role if you:
Believe marketing’s job is to
shape buying decisions , not produce activity
Think in
narratives, sequencing, and belief change
Are comfortable
pushing back on sales, agencies, or leadership
when something doesn’t serve the buyer
Prefer
focus, clarity, and depth over volume and noise
Qualifications
6–9+ years of B2B SaaS marketing experience
Proven experience
leading integrated, omni‑channel campaigns
Experience
directing agencies and cross‑functional stakeholders
Comfortable operating at
both strategic and operational levels
Familiarity with
CMS platforms, marketing automation, and analytics tools
Startup or high‑growth experience strongly preferred
Why Gocious Gocious is a growing startup building
complex cloud systems
that help organizations make
better product decisions . As we grow,
this role grows , with a clear path toward
broader marketing leadership .
We value
creativity, drive, leadership, customer focus, and collaboration . Our culture includes
team building ,
volunteering at food banks , and
staying connected as a distributed team .
Benefits
401(k)
Medical, dental, and vision insurance
Generous PTO
Bonus and opportunity to earn equity
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr
Southern California, Irvine (Hybrid/On-site)
Employment:
Full-time
Experience:
6–9+ years B2B SaaS marketing
Team:
Marketing
Reports to:
Managing Director
Base pay range:
$110,000.00/yr - $140,000.00/yr
About the Role In this role, you will
define marketing strategy and set direction
for how our product is understood in the market. You will
own narrative, sequencing, and prioritization , while working with
agencies as execution partners—not strategy owners . Your decisions will be grounded in
buyer reality and sales insight , with a deliberate focus on
targeted accounts, persona-specific motions, and depth of engagement over volume . You will
design and orchestrate integrated campaigns
that guide buyers through
complex SaaS decisions , spending as much time
deciding what not to do
as what to execute in order to
build real buying confidence .
Key Responsibilities Omni-Channel Campaign Strategy & Orchestration (Primary Focus)
Design and lead integrated, account-aware campaigns
spanning:
Organic and paid LinkedIn content
Outbound and nurture email sequences
Webinars and virtual events
Translate product capabilities, roadmap themes, and market insight
into cohesive campaign narratives.
Define campaign goals, messaging frameworks, sequencing, and success metrics .
Brief and direct agencies, freelancers, and internal stakeholders
to execute against a unified strategy.
Ensure message consistency, buyer relevance, and momentum
across all touchpoints.
Quarterly Planning & Strategic Alignment
Participate in quarterly planning
with Product, Sales, and Leadership.
Propose campaign themes aligned to roadmap milestones and business priorities .
Present marketing strategy, results, learnings, and recommendations
to leadership.
Continuously refine focus
based on buyer response and sales feedback.
Analytics & Decision-Making
Own campaign-level performance analysis
across channels.
Track
engagement depth, account momentum, and pipeline influence , not volume alone.
Use insight to refine sequencing, messaging, and future investments .
Develop a
deep understanding of the Gocious platform , customer use cases, and buying committees.
Partner with Product
to translate roadmap updates into customer-facing narratives.
Shape positioning and messaging
for product managers, portfolio managers, and executive decision-makers.
Provide
market insight and buyer feedback
into quarterly planning and product discussions.
Execution Oversight & Quality Control
Oversee day-to-day marketing operations without becoming task-bound .
Review and guide content, landing pages, and campaign assets
for clarity, relevance, and quality.
Step in hands‑on when necessary, but primarily operate as
architect, editor, and orchestrator .
Webinars & Events
Design webinars as part of integrated campaigns , not standalone tactics.
Select topics, coordinate speakers, define promotion strategy, and guide follow‑up motions .
Evaluate and select industry events
based on account relevance and strategic alignment.
Who This Role Is For You will thrive in this role if you:
Believe marketing’s job is to
shape buying decisions , not produce activity
Think in
narratives, sequencing, and belief change
Are comfortable
pushing back on sales, agencies, or leadership
when something doesn’t serve the buyer
Prefer
focus, clarity, and depth over volume and noise
Qualifications
6–9+ years of B2B SaaS marketing experience
Proven experience
leading integrated, omni‑channel campaigns
Experience
directing agencies and cross‑functional stakeholders
Comfortable operating at
both strategic and operational levels
Familiarity with
CMS platforms, marketing automation, and analytics tools
Startup or high‑growth experience strongly preferred
Why Gocious Gocious is a growing startup building
complex cloud systems
that help organizations make
better product decisions . As we grow,
this role grows , with a clear path toward
broader marketing leadership .
We value
creativity, drive, leadership, customer focus, and collaboration . Our culture includes
team building ,
volunteering at food banks , and
staying connected as a distributed team .
Benefits
401(k)
Medical, dental, and vision insurance
Generous PTO
Bonus and opportunity to earn equity
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr