U.S. Bank
Vice President, Product Marketing – Enterprise
U.S. Bank, Atlanta, Georgia, United States, 30383
Vice President, Product Marketing – Enterprise
U.S. Bank
invites applications for the Vice President, Product Marketing – Enterprise role.
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and often—that’s what we call the courage to thrive.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. We partner with our customers, our communities, and each other.
Responsibilities
Act as the strategic link between market, customers, and internal teams:
Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross‑functional alignment for Enterprise segments.
Conduct market and customer insights research:
Lead market research, competitive analysis, and voice‑of‑customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition:
Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer‑facing channels.
Lead marketing strategy and activation:
Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development:
Develop sales playbooks, battle cards, demo scripts, and objection‑handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs:
Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross‑sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback:
Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts.
Basic Qualifications
Bachelor’s degree, or equivalent work experience.
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
Preferred Skills/Experience
12+ years of experience in product marketing or related roles with proven ability to deliver results.
Deep understanding of Retail & Services market dynamics and customer needs.
Strong organizational, interpersonal, and team‑building skills.
Excellent verbal, written, and presentation skills.
Ability to manage multiple projects on time and on budget.
Familiarity with marketing technology platforms and analytics tools.
MBA or equivalent markers of high achievement are a plus.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E‑Verify: U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories.
Background checks and compliance requirements are in accordance with applicable local laws and federal regulations.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Pay Range: $139,230.00 – $163,800.00.
#J-18808-Ljbffr
invites applications for the Vice President, Product Marketing – Enterprise role.
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and often—that’s what we call the courage to thrive.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. We partner with our customers, our communities, and each other.
Responsibilities
Act as the strategic link between market, customers, and internal teams:
Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross‑functional alignment for Enterprise segments.
Conduct market and customer insights research:
Lead market research, competitive analysis, and voice‑of‑customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition:
Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer‑facing channels.
Lead marketing strategy and activation:
Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development:
Develop sales playbooks, battle cards, demo scripts, and objection‑handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs:
Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross‑sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback:
Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts.
Basic Qualifications
Bachelor’s degree, or equivalent work experience.
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
Preferred Skills/Experience
12+ years of experience in product marketing or related roles with proven ability to deliver results.
Deep understanding of Retail & Services market dynamics and customer needs.
Strong organizational, interpersonal, and team‑building skills.
Excellent verbal, written, and presentation skills.
Ability to manage multiple projects on time and on budget.
Familiarity with marketing technology platforms and analytics tools.
MBA or equivalent markers of high achievement are a plus.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E‑Verify: U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories.
Background checks and compliance requirements are in accordance with applicable local laws and federal regulations.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Pay Range: $139,230.00 – $163,800.00.
#J-18808-Ljbffr