Puffy
Digital Marketing Manager (AI-Powered)
Join the remote AI-First Digital Marketing Manager role at Puffy, an award‑winning U.S. mattress brand with 100% YoY growth since 2016. This role is for a D2C performance marketer ready to own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact.
Role Overview You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You
Own Multi‑Channel Strategy with Revenue Accountability Own revenue outcomes across multiple channels with direct leadership access. Architect campaigns from scratch with clear, performance‑driven success metrics. Build campaigns, test creatives, analyze attribution, and ship experiments fast.
Partner with the 1% Top 5 Mattress Brand in the U.S. with >$1 B in sales. Work with a Forbes Council Member CEO.
Embrace Radical Flexibility Work from anywhere globally. Design your peak performance environment. Measure output and impact, not hours logged.
Build the Marketing Playbook Others Will Copy Architect new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations will be adopted across channels.
What You’ll Need
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization.
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good‑to‑Have
Mattress, furniture, or home goods sector background.
Experience with programmatic channels, TikTok Ads.
Familiar with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
Benefits
Monthly performance bonus up to 25% of monthly salary, earned each month based on performance.
Leaders Club: Elite lifestyle recognition program featuring premium wellness memberships, exclusive networking events, and annual leadership retreats.
“We Are” Champion: Monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions.
Comprehensive medical, dental, and vision insurance (U.S.‑based employees).
Health insurance stipend (International employees).
Generous Paid Time Off (PTO) + Public holidays (based on location).
AI‑First organization with access to AI‑native tool stack.
Remote First: Work from anywhere globally.
International team collaboration (14+ nationalities).
401(k) with company match (U.S. employees).
Free Puffy mattress after 6 months, and $1,000 Puffy/Halo Board store credit after 1 year.
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Role Overview You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You
Own Multi‑Channel Strategy with Revenue Accountability Own revenue outcomes across multiple channels with direct leadership access. Architect campaigns from scratch with clear, performance‑driven success metrics. Build campaigns, test creatives, analyze attribution, and ship experiments fast.
Partner with the 1% Top 5 Mattress Brand in the U.S. with >$1 B in sales. Work with a Forbes Council Member CEO.
Embrace Radical Flexibility Work from anywhere globally. Design your peak performance environment. Measure output and impact, not hours logged.
Build the Marketing Playbook Others Will Copy Architect new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations will be adopted across channels.
What You’ll Need
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization.
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good‑to‑Have
Mattress, furniture, or home goods sector background.
Experience with programmatic channels, TikTok Ads.
Familiar with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
Benefits
Monthly performance bonus up to 25% of monthly salary, earned each month based on performance.
Leaders Club: Elite lifestyle recognition program featuring premium wellness memberships, exclusive networking events, and annual leadership retreats.
“We Are” Champion: Monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions.
Comprehensive medical, dental, and vision insurance (U.S.‑based employees).
Health insurance stipend (International employees).
Generous Paid Time Off (PTO) + Public holidays (based on location).
AI‑First organization with access to AI‑native tool stack.
Remote First: Work from anywhere globally.
International team collaboration (14+ nationalities).
401(k) with company match (U.S. employees).
Free Puffy mattress after 6 months, and $1,000 Puffy/Halo Board store credit after 1 year.
#J-18808-Ljbffr