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Highmark Health

Senior Marketing Analytics Lead - Healthcare Insights

Highmark Health, Charleston, West Virginia, us, 25329

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A healthcare company in Charleston, WV is seeking a Senior Marketing Analytics Analyst to enhance acquisition and retention through data insights. The ideal candidate will have 5-10 years of experience in marketing analytics, ideally within a healthcare context. Responsibilities include developing digital strategies, analyzing complex datasets, and collaborating with various stakeholders to improve marketing effectiveness. Familiarity with SQL and Tableau is highly desirable, along with strong communication and analytical skills. This is an opportunity to make a significant impact in a data-driven environment. #J-18808-Ljbffr